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Search Engines Breed Worthless 'Original Content'?

Carl Bialik writes to tell us the Wall Street Journal has an interesting look at how search engines and original content are affecting the quality of the web. From the article: "If there is a topic in the news, people will be searching on it. If you can get those searchers to land on a seemingly authoritative page you've set up, you can make money from their arrival. Via ads, for instance. Then, to get your site ranked high in search engines, it's best to have "original content" about whatever the subject of your site happens to be. The content needs to include all the keywords that people might search for. But it can't be just an outright copy of what's on some other site; you get penalized for that by search engines."

2 of 218 comments (clear)

  1. Aaaaggghhh by virgil_disgr4ce · · Score: 0, Offtopic

    It's AFFECTING! Worthless content indeed!

  2. Re:Long overdue mod down coming... by dink353 · · Score: 0, Offtopic

    It could be just me, but there doesn't seem to be that much modding today at all, so you might be gettin' off scott free

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    Bleth. Bleth I say.