Lara Croft's Big Comeback

Next Generation has a piece talking to Eidos marketing chief Bob Lindsey about the restoration of Lara Croft's good name. From the article: "Lindsey says the negative associations surrounding Lara will be swept away with a single decent iteration, arguing that Lara, far from being a one-decade wonder, has legs. 'Eidos has learned in spades that just because we make it, does not means they will come,' he says. 'Users are very discerning about what is a good experience and what is not. If you create a big franchise like Tomb Raider, one that has sold more than 30 million units globally, you can't afford to burn it with something that does not deliver.'"

Comments

My Firm Belief

[American AC in Paris]

I find this prediction of a big bounce for Lara Croft a little inflated, personally.

Perky, uplifting statements from the director of marketing tend to arouse my suspicion. It seems to me he's just attempting to implant totally artificial marketingspeak in our heads.

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(Boobies! *snrk*)