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Mac Mini and iPod Hi-Fi Over-Hyped?
RX8 writes "Analyst Michael Greeson takes a look at Apple's new products, the Mac Mini (Intel based) and iPod Hi-Fi and explains why they were over-hyped and how that can damage Apple. Michael explains that when you are 'an industry innovator - when your products fall short of being truly original, your own success becomes your worst enemy.'" Update: 03/04 00:07 GMT by Z : As many posters have pointed out, the article here has little to do with the synopsis. This article is mostly about the design for the mac mini and its remote, which is a fairly interesting topic. Mea culpa, folks.
For one, Greeson specifically states that he's not going to go into whether or not Apple overhyped their latest releases; by the tone he takes, one suspects that he sees the grumbling of "Apple's fanatical base" as a largely unavoidable cost of taking innovative risks. Beyond that, though, the focus of his article is on the remote control included with the mini; how it is simultaneously easy-to-use and powerful--he calls it "sophisticated simplicity"; and how he hopes and expects future devices to try to mimic Apple's design choice.
Instead, this summary takes a throwaway bit from the introduction and completely ignores the entire point of Mr. Greeson's article. The summary goes on to state that Mr Greeson thinks Apple over-hyped their latest product release--even though he explicitly says otherwise in his article. If I were Mr. Greeson, I'd be more than a little peeved that you'd so fundamentally butchered and misrepresented my work. Not even two minutes of the most basic editorial work would have revealed this.
You've been trolled, Zonk, and now it falls to us to clear the air. Of course, the joke's on us, too: we're not the ones who are getting paid to do the job in the first place.
Obliteracy: Words with explosions
That's not what the article is about at all, really. He even comes out and specifically SAYS For the purpose of this essay, let's forget about whether Apple failed to live up to its own PR.
The article is praise about its remote.
So, he seems to be saying that like the "gifted" children that show higher interest and aptitude in certain areas, Apple must do better because they're clearly capable of it.
I've seen lots of kids drop out of college because of reasoning like that from their parents. They get discouraged and stop trying, because they are capable of doing better, even when they aren't interested in "doing better" at the time.
Just seems counter productive to expect something groundbreaking from Apple everytime there's an annoucement. Apple didn't overhype it - the press did. The rumors sites did. Apple will display innovation when they have something innovative to ship - they never promised that the Intel-based machines would be anything groundbreaking - just Macs with Intel processors - which is exactly what they are, and more (Front Row).
So don't expect the gifted child of the computer industry to display brilliance in every assignment. That's not what being "gifted" about - even Ansel Adams made more average-level work than masterpieces.
Apple held an event in it's 'Cafeteria(*)' fer chrissakes!
When they pull out the stops, it isn't in an event of this level.
Overpriced leather case aside, the stuff they rolled out was worth holding a minor event over...That's what this was, a minor event.
*=yeah, it wasn't the Cafeteria, but it was held in a location they already own, it's cheap floorspace to hold an announcement.
"Draco dormiens nunquam titillandus."
But not for us "normies." For the first time I'm really looking at Apple products. It's like I want them all. I don't own a single Apple product, and yet I spend forever on their store.
I'm thinking about taking out my school loans just to buy something cool. I think both the Mac mini and the iPod Hi-Fi are totally sweet.
It's my belief that if Apple TRULY wanted market share, they'd follow Microsoft's lead on the Xbox and sell it at a loss but then make it up in other ways. If they sold the Mac Mini for $299 or even $349, they'd sell millions overnight, still make money on dot-Mac, iWork, keyboards, iTunes songs, iPods, etc. And they'd get a hugely larger share of the market. Then, when mom and dad send junior off to college, give him the mini and buy an iMac for at home, or buy junior an iBook, etc.
I usually pay pretty close attention to the products Apple introduces, and I have to say that I nearly missed the most recent introduction entirely. I may have been a bit inattentive, but when there's a really big announcement coming from Apple, everybody knows about it. For one thing, Apple generally introduces important products at major events, such as MacWorld or WWDC. This time, though, they just invited a bunch of reporters to show up and see their new products.
Overhyped? More like hardly hyped at all.
I used to work for a consumer electronics manufacturer in product design. I learned several things about remote controls. The thing that I learned that is relevant to this conversation is that there is a "regional trend" on how remote controls are designed.
In the European market things like design and elegance and simplicity are percieved to be important. Therefore a "good" remote control for the european market has very few buttons.
In the US, a remote control with a button for every feature and not as much software menus/interactions is more normal.
In Japan/Asia/Pacific, a remote control is considered to be "macho" if it has lots and lots of buttons. The more buttons, the better. A "lady's" remote control will be a little bit smaller and have a few less buttons. According to the folks who I learned this from, the average family would have a remote for the man of the house and a smaller lady's remote.
In the US, there would just be one remote and no one would think of it as a "macho" thing to have more buttons.
With regards to the Front Row remote, Steve Jobs (as usual) takes his queus from european sophisticates on his notions of design, simplicity, etc.
Avoid Missing Ball for High Score
I thought I was I going stupid there for a moment. I read the article and it had nothing with the slashdot title. If anything, it seem to praise Apple. But I realized from post, it wasn't I going stupid- it was Zonk. Zonk, you need to buck up man and pay attention!!!
You don't have to be smart to use a Mac, you just have to be smart enough to buy one
Yes, they are already in the Apple Stores.
As I said elsewhere, they sound a lot like the compact Bose offerings.
In other words: Fancy use of fake imaging, exaggerated bass boost with no real bottom end, and overall unsettlingly nothing like true high fidelity.
In other words, it's designed with the intention to dazzle the casual observer long enough to run their credit card through the register, not to faithfully reproduce music.
Information wants to be anthropomorphized.
There wasn't any hype. "Come and see some fun new products" was all they said. How exactly could they have played it any less? "We've some new stuff, it's pretty crappy, but someone might want it I suppose."
And they could have hyped this. Look, they announced the switch to Intel last year and said they'd have Intel Macs in June this year. It's March, and already they have a mid-range desktop, high-end notebook, and two low-end desktop machines out.
~~~~~ BigLig2? You mean there's another one of me?
Where? I see a Firewire and a DVI port, no composite, S-Video, 75ohm coax, or component video you'd expect for the term "dedicated TV output". Indeed, from the specifications:
So Apple makes a scan converter, which could probably be used with any of their machines. It still doesn't make the DVI port a "dedicated TV output".
Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?