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Mac Mini and iPod Hi-Fi Over-Hyped?
RX8 writes "Analyst Michael Greeson takes a look at Apple's new products, the Mac Mini (Intel based) and iPod Hi-Fi and explains why they were over-hyped and how that can damage Apple. Michael explains that when you are 'an industry innovator - when your products fall short of being truly original, your own success becomes your worst enemy.'" Update: 03/04 00:07 GMT by Z : As many posters have pointed out, the article here has little to do with the synopsis. This article is mostly about the design for the mac mini and its remote, which is a fairly interesting topic. Mea culpa, folks.
For one, Greeson specifically states that he's not going to go into whether or not Apple overhyped their latest releases; by the tone he takes, one suspects that he sees the grumbling of "Apple's fanatical base" as a largely unavoidable cost of taking innovative risks. Beyond that, though, the focus of his article is on the remote control included with the mini; how it is simultaneously easy-to-use and powerful--he calls it "sophisticated simplicity"; and how he hopes and expects future devices to try to mimic Apple's design choice.
Instead, this summary takes a throwaway bit from the introduction and completely ignores the entire point of Mr. Greeson's article. The summary goes on to state that Mr Greeson thinks Apple over-hyped their latest product release--even though he explicitly says otherwise in his article. If I were Mr. Greeson, I'd be more than a little peeved that you'd so fundamentally butchered and misrepresented my work. Not even two minutes of the most basic editorial work would have revealed this.
You've been trolled, Zonk, and now it falls to us to clear the air. Of course, the joke's on us, too: we're not the ones who are getting paid to do the job in the first place.
Obliteracy: Words with explosions
Apple held an event in it's 'Cafeteria(*)' fer chrissakes!
When they pull out the stops, it isn't in an event of this level.
Overpriced leather case aside, the stuff they rolled out was worth holding a minor event over...That's what this was, a minor event.
*=yeah, it wasn't the Cafeteria, but it was held in a location they already own, it's cheap floorspace to hold an announcement.
"Draco dormiens nunquam titillandus."
But not for us "normies." For the first time I'm really looking at Apple products. It's like I want them all. I don't own a single Apple product, and yet I spend forever on their store.
I'm thinking about taking out my school loans just to buy something cool. I think both the Mac mini and the iPod Hi-Fi are totally sweet.
I used to work for a consumer electronics manufacturer in product design. I learned several things about remote controls. The thing that I learned that is relevant to this conversation is that there is a "regional trend" on how remote controls are designed.
In the European market things like design and elegance and simplicity are percieved to be important. Therefore a "good" remote control for the european market has very few buttons.
In the US, a remote control with a button for every feature and not as much software menus/interactions is more normal.
In Japan/Asia/Pacific, a remote control is considered to be "macho" if it has lots and lots of buttons. The more buttons, the better. A "lady's" remote control will be a little bit smaller and have a few less buttons. According to the folks who I learned this from, the average family would have a remote for the man of the house and a smaller lady's remote.
In the US, there would just be one remote and no one would think of it as a "macho" thing to have more buttons.
With regards to the Front Row remote, Steve Jobs (as usual) takes his queus from european sophisticates on his notions of design, simplicity, etc.
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