New Tool Tracks Online Media Consumption

Carl Bialik writes "Technology and market research company BigChampagne is introducing a measurement tool called BCDash to let media companies quickly track how people -- legally or illegally -- use their products online. BigChampagne said BCDash will bring together data from AOL, Yahoo Music, iTunes, and Wal-Mart, along with estimates of illegal file sharing activity for specific titles. It's meant as a marketing tool, the WSJ reports: 'Media companies have often been caught flat-footed when a video or song takes off online. By the time they try to capitalize on it, the opportunity often has passed.'"

Comments

Real or **AA WAGs?

[Shadow Wrought]

along with estimates of illegal file sharing activity for specific titles.

It will be interesting to see how realistic their estimates are, or if every man, woman, and child on the planet is thought to bw trying to download Ashlee Simpson's latest wailings.

Tracking "illegal" file sharing?

[skayell]

So, how are they going to come up with those estimates of illegal file sharing. And how can I best skew their data? I wonder if I could get all slash-dotters to go along with a massive download of Milli Vanilli songs just to throw them off?

Re:Tracking "illegal" file sharing?

[MarkGriz]

"I wonder if I could get all slash-dotters to go along with a massive download of Milli Vanilli songs just to throw them off?"

What do you mean "get us to go along with..."?

Doesn't everyone like Milli Vanilli?

Why are looking at me like that?

BCDash, soon to be followed by..

[Celestial Avenger]

BCCrash, the program that eliminates BCDash's tracking capabilities.

a better proposal...

[LunaticTippy]

I'm going to copyright my emule usage. Then the RIAA can expect a nice lawsuit when they try to use these stats.