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Info on Intel's Viiv DRM

An anonymous reader writes "CNET went to Intel's Viiv launch in Australia and scored some interesting info about Viiv's DRM scheme. From the article: '[Don] MacDonald also told CNET.com.au that Viiv won't be testing to see if the content being played is pirated from networks such as BitTorrent. He believes that it's not Intel's job to be policing downloads and that it's wrong to assume that all consumers are criminals. As such, Viiv won't test for watermarks or other red flags that reveal pirated content, allowing any type of media to be played.' Another choice quote from the article: 'MacDonald is confident that piracy won't be a significant issue for Viiv, as Intel promises to make content easier to buy than it is to pirate.'"

3 of 125 comments (clear)

  1. What this really means... by Saven+Marek · · Score: 5, Insightful

    Viiv won't be testing to see if the content being played is pirated from networks such as BitTorrent. He believes that it's not Intel's job to be policing downloads and that it's wrong to assume that all consumers are criminals. As such, Viiv won't test for watermarks or other red flags that reveal pirated content, allowing any type of media to be played.' Another choice quote from the article: 'MacDonald is confident that piracy won't be a significant issue for Viiv, as Intel promises to make content easier to buy than it is to pirate.'"

    Translation: "If we say we're against DRM right from the start, we'll sow seeds in people's minds that we're the good guys, so that when we start implementing really restrictive DRM schemes, it'll be really difficult to turn people against us. Hey it worked for Apple"

    1. Re:What this really means... by asdfghjklqwertyuiop · · Score: 5, Informative

      When have they done this? Cite an example.


      example cited.

  2. Consumers should buy DRM-free hardware by UseFree.org · · Score: 5, Informative

    Intel is pushing a technology called Treacherous Computing, which will prevent unsigned code from running on their hardware. So even if you have the source code, if you try to remove the DRM restrictions, the hardware will refuse to run the modified binary.

    The Free Software Foundation admits that the anti-DRM provisions in the GPLv3 will not be enough on their own to prevent the nightmare scenario where users can't trust their own computers.

    People who understand the dangers of Digital Restrictions Management at a technical level (ie.Free and Open Source software developers) should warn the general public to avoid buying DRM-crippled hardware. Consumers should know about the great variety of DRM-free computers and accessories built specifically to work with Linux, the KDE desktop, and other Free and Open Source applications.

    On the music side, there are plenty of websites that legally sell DRM-free, RIAA-free music by independent artists. Consumers can use a cross-platform, iTunes-like application called Songbird to easily download songs from these sites.

    As for movies, building a Linux media center works just as well as the DRM-crippled offering from M$FT. Just download MythTV and run it on a computer equipped with the pcHDTV HD-3000 card and the PVR-350 card -- these will capture both standard definition (NTSC) and Digital/Hi-Definition (ATSC/HDTV) signals.

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