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iTunes Use Surges Past QuickTime, RealPlayer
QuatermassX writes "Forget increased sales of Mac computers, think media players. The iPod 'halo effect' shows its true power in recently compiled statistics from Nielsen/NetRatings and Apple. From the report on WebSiteOptimization.com: 'Podcasting is taking off and iPods are seemingly ubiquitous. Unique users of Apple's iTunes player should pass RealPlayer by mid-2006 with nearly 30 million users in the US alone. People are tuning in over twice as long with iTunes than with RealPlayer or Windows Media Player. As broadband penetration increases we are spending more time on our computers.'"
I've never heard of the "Halo effect" but apparently it kicks Slashdot's arse
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...if it has anything to do with the fact that everyone and their dog I see these days owns an ipod. Hmm.
As broadband penetration increases we are spending more time on our computers.
Broad penetration, however, has been decreasing as we are spending more time on our computers.
He who knows best knows how little he knows. - Thomas Jefferson
I don't think Microsoft would be a fat moose. Maybe a somewhat attractive lady, but you can't shake the feeling that "she" is a "he" under that skirt.