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iTunes Use Surges Past QuickTime, RealPlayer

Posted by ryuzaki0 on from the statisicians-and-liars dept.

QuatermassX writes "Forget increased sales of Mac computers, think media players. The iPod 'halo effect' shows its true power in recently compiled statistics from Nielsen/NetRatings and Apple. From the report on WebSiteOptimization.com: 'Podcasting is taking off and iPods are seemingly ubiquitous. Unique users of Apple's iTunes player should pass RealPlayer by mid-2006 with nearly 30 million users in the US alone. People are tuning in over twice as long with iTunes than with RealPlayer or Windows Media Player. As broadband penetration increases we are spending more time on our computers.'"

1 of 281 comments (clear)

  1. The Halo Effect by Mattygfunk1 · · Score: 5, Funny
    The iPod 'halo effect'....

    I've never heard of the "Halo effect" but apparently it kicks Slashdot's arse

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