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Nike and Google launch Joga.com

hpcanswers writes "Given the increasing popularity of social-networking sites among the young and affluent, Nike has introduced a new site dedicated to the world's most popular sport: soccer. While Nike provides the content (via its army of sponsored athletes, among others), Google provides the technical expertise. Orkut has been very popular in soccer-crazed Brazil, so Google may be able to make a brand extension here. Joga.com is currently invite only, though a form at the bottom of the home page takes requests for invitations." I actually found the launch of a site like this interesting not because of the content, but because of the trend in "private label" sites. It's a Shake'n'Bake Social Network, and you helped make it.

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  1. Mes Ami slashdotter by Mantorp · · Score: 1, Offtopic
    For too long, ve let liars and cheaters make a fool of ze site. Enough! I am ere to remind ze world zat zis site is about skills, heart, Honor, joy, team spirit. Mes amis I need your help, togetzer we can make it beeutiful again. Beeutiful! Watch zis space.

    Oh, and check out the latest FIFA rankings, USA is ranked shockingly high!