The Surprising Truth About Ugly Websites

nywanna writes "After seeing the example of Plenty of Fish and the reports of the site earning over $10,000/day in Adsense revenues, I quickly realized that there are a lot of ugly websites that are extremely successful. The reason for this, according to the article, is that ugly websites do a few things that beautiful websites tend to lack."

Comments

Well...

[Donniedarkness]

Maybe it has something to do with the actual content of the website?

I'm sure that an ugly porn site would probably bring in more money than a pretty site about overpriced potato chips that you can ship from Pakistan.

Zen design doesn't mean pleasant use

[CRCulver]

Flipping through the various examples in The Zen of CSS Design , for example, I am amazed by how gorgeous some of the effects are, but I know that I'd be quickly worn out if I had to use any of these on a regular basis. Sometimes simple design, even to the point of blocky quasi-socialist-realist functionality, works better even if it doesn't win awards for looks.

something seems 'fishy' allright...

[EddieBurkett]

Why do I have a feeling that this was all just an ad for plentyoffish.com? I mean, why not get a bunch of undersexed males to visit a page promising free matchmaking with plenty of pictures of cute women? The whole 'story' about ugly websites is really inconsequential. (And plentyoffish isn't all that ugly, IMHO.) I'm starting to get the feeling we've all fallen for this hook, line, and sinker.

I mostly agree

[drhamad]

I mostly agree with the article, but I'd rephrase it. This is not about "ugly sells" but rather about "simple sells." Having flashy pages simply distracts from the message. But having nicely formatted text can be nice. eBay or Google may be "ugly," but more accurately they're simple (although I sort of disagree about eBay). Google doesn't load up its page with tons of junk, as does Yahoo... and that's probably why I use Google.

One thing I really disagree with is the articles talk about trust, how people feel they can trust an ugly website more than a nice one. Here, personally, I think that if somebody can't afford nice webdesign, they can't afford good web security. That being said, this is where my rephrase comes in again - simple and clean design leads me to trust a site more than does flashy sites.

To be fair, the article does talk about simplicity a lot... I just feel that it points to ugliness instead of simplicity as the driving factor, and that's not quite correct. Simple sites may be ugly, but they don't have to be - and if they're not, simple and clean is better than simple and ugly.

Lack of "beauty" does not equal "ugly"

[kfg]

And beauty is in the eye of the beholder.

A brownstone building is plain, but beautiful. Glueing an Italiante facade to it because those "architectural elements" have come into fasion does not make the building more beautiful, it makes it false and decadent, simply justifying Santayana's claim that "Fashion is something barbarous, for it produces innovation without reason and imitation without benefit."

Adding commercial "art" to a website to make it "beautiful" simply does the same; and I'll take Shaker furniture over baroque, thank you very much.

It has come to my attention that James Kunstler's blog (Clusterfuck Nation) has been attacked for looking "unprofessional," which rather took me aback, as I considered it one of the few truely professional looking sites left on the web. It's more than plain text, but it is simple and elegant. It gets the job done and does it in way that is graphically pleasing to the eye without being loaded up with fashionable crap. It looks professional. What it doesn't look like is commercial and pandering to whatever happens to be in vogue in commercial psuedo art on order to sell something.

YTMV, of course, but isn't that rather the point?

KFG

You got lucky

[munch117]

I got the full article, and trust me, that was even worse. I had to switch off all colour and font sizes before it was bearable to read.

And then there's the content. Like when he accuses IMDB of having "not even bothered" to change the browser-default font.

In other news, nobody has yet bothered to hit me over the head with a pickaxe. I kinda appreciate that, just like I appreciate that imdb.com doesn't try to override the font that I have carefully selected and configured to be my browsers default.

Perhaps the reason why all these supposedly ugly websites are successful, is that the author has a messed up idea of "ugly".

Re:You got lucky

[Pneuma ROCKS]

And it wasn't such a good article, anyway. The author seems to assume that an attractive website has to be elaborate or complex. The main conclusion is that the success of the size depends highly on simplicity and delivering the right message. I may not be a professional webmaster, but simplicity is one of my primary aims when I design a website, and I believe that beauty lies in simplicity.

On the other hand, there are sites that are simple and ugly. This one is a perfect example indeed. But that's an inevitable side effect of having endless threaded discussions of variable lengths. I think the site delivers, and you eventually forget about the design and focus on what the next Soviet Russia joke should be. That's good design in my book.