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Website Accessibility a Legal Issue?

geekwithsoul asks: "Target is being sued because its website is not usable by the sight-impaired. While this story from the San Francisco Chronicle is from February, I've seen surprising little coverage of it in either mainstream or tech-focused media. Is the threat of legal action the only really effective way to get companies to create accessible (and thus standard-compliant) websites?" "From the article:
'Advocates for the blind said the lawsuit is a shot across the bow for retailers, newspapers and others who have Web sites the blind cannot use. They chose Target because of its popularity and because of a large number of complaints by blind patrons.'
Considering how much accessibility and standards support is available in modern web browsers (well, except for that one we all know), and a rising probability of legal exposure for sites not meeting these needs, is there really any excuse for online retailers and others to not make their websites accessible to all?"

27 of 218 comments (clear)

  1. CAPTCHA is a biggie by tepples · · Score: 4, Interesting

    A major problem in the accessibility of the World Wide Web lately is CAPTCHA systems that distinguish sighted humans on the one hand from bots and blind humans on the other. For instance, Slashdot itself uses a CAPTCHA. Has anybody had success in getting a Slashdot account created through the e-mail method specified in the Slashdot CAPTCHA's alt text?

    1. Re:CAPTCHA is a biggie by Ex+Machina · · Score: 2, Interesting

      I've seen sites that offer an mp3 CAPTCHA. Not a great solution but, I imagine that blind people will likely have sound support on their machine.

  2. ADA Does Not Apply to Websites and Videogames... by AudioEfex · · Score: 2, Interesting

    It's that simple. They are under no legal obligation to do so. If you read the article, this isn't specificly about Target, this group is trying to make some broader point and is using the legal system to do so and they picked Target because of it's popularity. There are better ways to go about this than a nusaince lawsuit.

  3. Sometimes impossible... by Southpaw018 · · Score: 3, Insightful

    Sometimes, it's just not possible at all. My boss, for example, asks - rather, demands - that our organization's website be accessible to them in Dreamweaver. The problem is this: My pages are WAI A compliant and written in XHTML 1.0 Strict, XHTML 1.1, and CSS 2.1. The moment they hit "save" with Dreamweaver, it rewrites half the damn code in the page, changing indentations, switching out tags, and often changing things that weren't really any of its concern in the first place, adding CSS classes with names like "L1" instead of "bluebox" and inserting p tags everywhere. I'm left with a Microsoft-as-Borg kind of choice: assimilate and use Dreamweaver, or be defeated.

    I try to create standards compliant, accessible websites, but the boss is worried about any emergencies that might pop up and require their immediate attention. Without being able to pull away from programs that change the pages around and aren't really aware of standards, I may not be able to do it at all.

    (Side note: if anyone knows how to force the 'Reaver to leave my code alone, could you reply, please?)

    --
    ACs are modded -6. I don't read you, I don't mod you, I don't see you. Don't like it? Don't be a coward.
    1. Re:Sometimes impossible... by geekwithsoul · · Score: 4, Informative

      I use Dreamweaver as well, and faced the same problem when I first started using it years ago. What you want to do is go into Edit > Preferences > Code Rewriting and deselect everything you don't want it to do. In addition, I also always turn off the auto close tag option under 'Code Hints' on the same dialog menu.

      Dreamweaver is actually very capable of turning out standards compliant and accessiblity friendly code, it just needs a little tweaking when dealing with less than clueful users. Macromedia [now Adobe] had been fairly responsive to the concerns of the standards community, specifically The Web Standards Project which had a task force focusing on just Dreamweaver and standards compliance.

  4. Freedom of Association maybe? by Marxist+Hacker+42 · · Score: 2, Insightful

    Hate to say it, but all of this politically correct stuff gets into freedom of association problems:

    Considering how much accessibility and standards support is available in modern web browsers (well, except for that one we all know), and a rising probability of legal exposure for sites not meeting these needs, is there really any excuse for online retailers and others to not make their websites accessible to all?"

    How about "We reserve the right not to do business with those we choose not to do business with without explaination?" This is about a lot more than just website accessibility- it speaks to (but probably won't come up) the constitutionality of the ADA itself.

    --
    SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
  5. I sort of agree but.. by kickedfortrolling · · Score: 2, Interesting

    How do you really convert a website for the visually impared? every time a picture is replaced, then its gonna make the site 1000 words longer (conservative estimate). I always do my best to include proper tags and the like, but i don't see how, for example, a graphic design company could apprioriately convey a subtle use of colour in an alt tag? or even if it would have any value.

    And where does it end? do all bilboards have to be in braile?

    What about a site which contains questionable material? should whitehouse.com come with proper descriptions?

    --
    --AlexC
    Just because I dont agree with climate change doesnt make me a troll
  6. Accessibility is easy by CRCulver · · Score: 3, Informative

    The best way to ensure accessibility is to simply use XHTML 1.0 Strict and CSS. Too often these are seen as overly-complicated technologies, but how hard is it to close a tag once you open it, and why doesn't the ability to describe visual styling in one central location instead of thousands of files seem like a hassle instead of a blessing? Get O'Reilly's HTML & XHTML: The Definitive Guide and just see how much sense the elegant order and semantic meaningfulness of XHTML makes over prior markup solutions. Once you have a site up in XHTML 1.0 Strict, just make sure it validates with the W3C validator, and chances are, it'll already comply with Section 508.

  7. In a country without useful legislation, yes. by Orrin+Bloquy · · Score: 3, Interesting

    UK and Australia have a much smaller sense of humor about non-accessible websites. Here, the only organizations with a legal obligation are state and federal ones (I know, I design websites for one).

    To stay accessible, you need to ditch table-based HTML filled with JavaScript widgets and unnecessary Flash navigation. Consequently you need to explore CSS, and guess what hamstrings adoption of CSS's more advanced features?

    The other issue is the crap-awful screen reader market. JAWS ignores code designed to separate out screen readers from visual browsers, Apple's technology works only with Safari, and none of these companies have been sued for not doing their job either.

    --
    "Made up/misattributed quote that makes me look smart. I am on /. and I must look smart."
  8. Re:DUH by jafiwam · · Score: 2, Interesting

    True, but where does it land when "accessability for the blind" also means "can be listed easily by search engines" is factored in?

    Accessablity is something that goes pretty close hand in hand with Googlebot, Guliver and all the other spiders out there being able to get around within the site. So it's a good idea to do the work as you get both blind users and a good indexing.

    There is too much fancy crap in a lot of web sites anyway. I don't visit target to see fancy HTML and flash. I visit to buy stuff.

  9. Yes by Bogtha · · Score: 5, Informative

    Unfortunately, there's a lot of ignorance to fight. The average PHB assumes that creating a website that the blind can use is an arduous task, but this is not the case. If you build your website correctly the first time around, you essentially get accessibility for free.

    If, on the other hand, your website was built by the average clueless Dreamweaver jockey, then you'll probably have to spend money retrofitting your website. But that's the clueless web developer's fault for doing it wrong in the first place. Sadly, it's in their best interests to tell the PHBs how hard it is, and the PHB's aren't qualified to know when they are being told a pack of lies.

    It's only in unusual circumstances that accessibility is difficult when you include it as a requirement from the start of the project. However, typical managers go on what they've been told, and what they are told leads them to avoid accessibility unless they really need to address it. Lawsuits are a good way of getting them to address it.

    Is the threat of legal action the only really effective way to get companies to create accessible (and thus standard-compliant) websites?"

    Don't assume that accessibility and standards-compliance are the same thing. They are not. You can create accessible sites that don't conform to the specifications, and you can create inaccessible sites that do conform to the standards.

    It's also worth pointing out that avoiding being sued isn't the sole reason to make your website accessible. It can often improve various semi-related features of your website, such as search engine rankings and usability. According to PAS 78, the accessibility guidelines published by the UK's Disability Rights Commission, Tesco and Legal & General got great returns on their investments into accessible websites.

    There's more information about that last bit on Bruce Lawson's weblog. Highlight:

    After a program of re-design using third party testers, they reduced their risk of legal action and found, as side-effects:

    • A 30% increase in natural search-engine traffic
    • "significant improvement" in Google rankings "for all target keywords"
    • 75% reduction in time for page to load
    • Browser-compatibility (not a single complaint since)
    • Accessible to mobile devices
    • Time to manage content "reduced from average of five days to 0.5 days per job"
    • Savings of £200K annually on site maintenance
    • 95% increase in visitors getting a life insurance quote
    • 90% increase in Life insurance sales online
    • 100% return on investment in less than 12 months.
    --
    Bogtha Bogtha Bogtha
  10. Re:Unfortunately, yes. by TubeSteak · · Score: 2, Interesting
    A blind UC Berkeley student has filed a class-action lawsuit against Target Corp., saying the retailer is committing civil-rights violations because its Web site is inaccessible to those who cannot see.

    The lawsuit, ..., said the upscale discounter's on-line business, target.com, denies blind Californians equal access to goods and services available to those who can see.

    Exactly why is Target responsible for this students civil rights online?

    Until someone passes a law requiring businesses on the internet to be ADA (with Disabilities Act) complaint... this student is just playing the "look at me" game.

    Doesn't everyone knows the internet is not treated the same way as the brick and mortar world. If this kid wants things changed, he should petition his Congressperson &/or Senator.

    Suing a large company doesn't gain my sympathy.
    --
    [Fuck Beta]
    o0t!
  11. Sue sue sue by tuxisthefuture · · Score: 2, Insightful

    For those of us that use alternative browsers (because IE don't run natively on Linux, of course), can we sue companies whose sites dont show properly or are unusable in them?

  12. Accessibility not just for the blind. by babbling · · Score: 2, Interesting

    You make it sound as though accessibility for the blind is a bad thing.

    Consider what websites or programs need to do in order to be usable by a blind person. First of all, they can't have clutter. They need to obey standards. (eg. W3C, for websites) They need to have a good, well-designed user interface, in general.

    Notice how all of those things have very positive results for regular users, too? Blind people probably see websites much as a regular user would see them through a text-only browser like lynx. If there are problems parsing the website, that could lead to other major problems in comprehending it.

    Accessibility is a good thing for all users. If a blind person can easily use a website, a person who can see can also use it easily. There are too many cluttered, difficult-to-use websites around. Accessibility is an important goal.

    1. Re:Accessibility not just for the blind. by babbling · · Score: 2, Insightful

      I'm unconvinced either way about this. On the one hand, it is nice to have the freedom to use whatever web technology we like.

      On the other hand, isn't this the same as the government specifying that people with disabilities must be catered for in real life? Why should things be any different on the internet?

      Should all buildings have wheelchair ramps? To an extent, I think so, yes. Obviously it would be ridiculous for all homes to have wheelchair ramps. What about stores, shopping centres and government buildings? I think all of those buildings should have ramps. Maybe it should be the same way on the internet. Maybe any commercial or government websites should be required to make a "good faith" effort toward accessibility. Certainly government websites, at least. I currently have a complaint lodged with my state's election office because the W3C validator returns errors for their website. They've replied to me, and are currently looking into fixing it.

    2. Re:Accessibility not just for the blind. by Korgan · · Score: 2, Interesting

      You didn't keep your eye on the ball. Its already a law in the US that all federal websites must be accessible to all persons. Including those with some form of disability (such as blindness, hearing impairment and so on.)

      http://www.section508.gov/index.cfm?FuseAction=Con tent&ID=3

      Why shouldn't blind people be able to access a website just as easily as a sighted person? In the UK its as good as law that a site be accessible to persons with sight or hearing disabilities. I personally have no problem with it at all. I think its a good thing.

      Sites I develop personally, I always make sure I can navigate easily within Lynx or Links. If I can't use the site easily and comprehensively using either of those then I consider the site a failure and either rework the design or restart it from scratch. The benefits far outweigh the disadvantages in my opinion.

    3. Re:Accessibility not just for the blind. by zcat_NZ · · Score: 2, Interesting

      wtf? Misfortune?

      I have a friend who's completely blind and uses the web a lot. Some sites are a major pain and some are completely inaccessable, but most are reasonably accessable to him using yasr and links. Very few sites now require msie and he's pretty-much given up on Windows. 98 is unstable, upgrading to XP would require a faster computer and a later version of JAWS which is mega-expensive.. We're still waiting for a useable version of gnopernicus but one of the great things about Linux is that almost everything can still be done from the command line.

      --
      455fe10422ca29c4933f95052b792ab2
  13. Re:ADA Does Not Apply to Websites and Videogames.. by AudioEfex · · Score: 2, Interesting

    I stand by my statement; the ADA does not apply to websites and videogames. Government agencies are different, as all of their services must be accessable, which makes it their responsibility only by proxy. There is absolutely nothing in the ADA about electronic access as it would apply here. I was involved in a battle over video game accessability, and the ADA does not cover electronic accessability in any way, shape, or form when it comes to things like this. For instance, someone who only has the use of one hand cannot sue Sony, Microsoft, and Nintendo because it is impossible to use one of their controllers without the use of both hands, therefore blocking you from using their product. It's the same here, and the simple fact is the ADA doesn't apply.

  14. Re:ADA Does Not Apply to Websites and Videogames.. by chill · · Score: 3, Funny

    To further your analogy, this is like some company selling you a hearing aid, you take it to a Greatful Dead concert, but you still can't make out the words clearly...so you sue the band instead of the people who made the poorly performing product.

    No no no, you don't understand.

    This is America. You sue the band for making you need the hearing aid in the first place AND sue the hearing aid company for a poorly performing product. If you're good, you also sue the venue and the band's promoter. If you're real good, sue the city who gave them a permit to perform in the first place! After all, their loud music damages hearing (see case #1 for the precident) and thus is a known dangerous product. :-)

    --
    Learning HOW to think is more important than learning WHAT to think.
  15. If we can make websites work with all the browser, by ivi · · Score: 2, Insightful

    ...then we can surely do what it takes to make them work for people,
    who happen to need a bit of accommodation.

    As suggested in a recent /. article, developers just need to start
    communicating with Folks with Disabilities (FWD's, a.k.a. PWD's)

    It's just that easy. And... from experience... I can tell you:

    It can really make you appreciate what you take for granted, ie,
    finding out how life can be without sight or the ability to walk.

    Mind-expanding... a bit like emerging from one of those "gotta
    crawl on your belly" caves, on a spelunking trip...

    Both are better than drugs, I'd suggest...

  16. I had a friend... by alex_guy_CA · · Score: 4, Interesting

    I roommate of mine a few years back was working for a major bureaucracy in the public transportation sector (please forgive my being coy. Normally I'd just blurt out the name, but in this case it's not my story.) She built a web page highlighting the specific work she was doing that was part of the larger corporate website. On her own initiative, she made her site compliant to the standards that blind computer users needed. Instead of being thanked for her efforts, she was ordered by her superiors to take down her page. They feared that her compliance would highlight the non-accessibility of the rest of the web site of the organization, and they were covering their asses.

  17. Re:DUH by Bogtha · · Score: 2, Informative

    On the other hand, going down a path popular in the XHTML camp, where you put all your content in DIV tags organized in a logical sequence then use CSS to position everything (see http://www.zengarden.com/), not only will you have a document that is parse-able by a screenreader but that same document is going to be indexed more thoroughly and faster by search engine robots.

    Actually, "putting all your content in <div> tags" (you mean elements, not tags) is only going to harm the accessibility of a website. Properly structured HTML uses the most accurate element type available. For instance, if you use <div class="heading"> instead of <h1> , as lots of people do, user-agents will have no idea it's a heading, and it's actually a worse choice than <h1><font ...> .

    --
    Bogtha Bogtha Bogtha
  18. Completely UN-informative by oneiros27 · · Score: 2, Insightful

    XHTML and CSS have nothing to do with accessibility. HTML specifies that IMG tags must have an ALT tag -- but that doesn't mean that it's an accurate replacement for the ALT tag -- lots of people used to use them for tooltips. There's nothing in the HTML specifications against having your site being a giant blinking image -- there are in 508.

    I recommend against using XHTML -- too many problems w/ Internet Explorer (and even Safari will render some things slightly off what you're used to, even when it's complaint XHTML)

    The best place for accessibility guidelines is W3C's WAI ... specifically for web developers, the WCAG.

    --
    Build it, and they will come^Hplain.
  19. But will a judge agree? by tepples · · Score: 3, Interesting

    I know a blind guy going into computer science who thinks any blind person who doesn't have a friend who will get em past a CAPTCHA doesn't belong on said website.

    Unless the blind person lives alone and the site needs a CAPTCHA for every transaction. For instance, as of the beginning of 2006, Blogger required this for every post. Some sort of landmark case of the form American Foundation for the Blind v. (some major site) might have repercussions in the field of spam prevention.

  20. Strict vs. Transitional and <li value="13"> by tepples · · Score: 2, Insightful

    The best way to ensure accessibility is to simply use XHTML 1.0 Strict and CSS.

    Given IE's inability to display documents sent as application/xhtml+xml, what is the advantage of XHTML 1.0 over HTML 4.01? And given the mistaken deprecation of the value attribute of the li element in HTML 4.01 (and the subsequent removal from Strict), what is the advantage of Strict over Transitional if you abstain from all deprecated elements and attributes with the exception of li value?

    make sure it validates with the W3C validator, and chances are, it'll already comply with Section 508.

    Any page that uses a visual CAPTCHA with alt="security image; blind user access prohibited" will conform to XHTML but not the WAI guidelines. And if all images must have a reasonable replacement in the alt attribute, you can't do a visual CAPTCHA, so how do you distinguish between blind human beings and spambots?

  21. ADA Website Compliance = Section 508 by jonathan_lampe · · Score: 3, Interesting

    In the United States, ADA website compliance means Section 508.

    See:
    http://www.access-board.gov/sec508/guide/

    How do I know? Before the U.S. Post Office looked at our web-based secure file transfer and messaging product (MOVEit DMZ), they required us to pass this requirement.

    You can see a short version of our "yes, we comply" statement online here:
    https://support.standardnetworks.com/moveit/doc/en /moveitdmz_generalinformation_federalregs_ada.htm

    Among the interesting bits: to meet full compliance we added an option that allows our administrators to add a "skip repetative navigation" link to the top of the page; this specifically allows audio readers to skip directly to the unique content on the page.

  22. Re:sue the screen reader companies by Isofarro · · Score: 2, Informative
    This seems like a problem that could very easily be solved by one perfect piece of screen reading software.

    The biggest problem is the classical case of Garbage In - Garbage Out. The vast majority of pages out there on the web have no logical structure, no text equivalent content to non-text content - there's no way a piece of technology can do that without an advanced form of AI.

    This isn't a problem browser and assistive technology vendors can solve on their own. This isn't a problem web developers can solve on their own. Each have to pull their weight to get the job done. Web developers need to be using structured markup, and providing alternate equivalent content when content is inside a non-text format. Assistive technology vendors can then improve their tools to render your content in a better way to the tool user.