CBS Coming to the Produce Aisle

Posted by ryuzaki0 on Thursday March 23, 2006 @05:30AM from the more-commercials dept.

smooth wombat writes "In the continuing struggle to capture viewers, CBS is pairing with SignStorey Inc. to provide short-form programming designed specifically for shoppers on topics such as health, nutrition, as well as short news and sports items and entertainment. This programming will be displayed on video screens in the produce and deli sections of 1,300 supermarkets nationwide. Virginia Cargill, the CEO of SignStorey, said CBS will provide 1-2 minutes of programming for each video loop that appears on the in-store monitors. Each loop consists of about 8 minutes, half of which is advertising."

1 of 237 comments (clear)

Our Local Walmart... by i_am_the_r00t · 2006-03-23 05:47 · Score: 5, Funny

...Just installed 10 or so 40 inch plasmas suspended from the ceiling and a 17" LCD in every checkout lane.

They show the "Walmart Network" on a recurring loop.

I just wish I could order that channel on Dish Network or DirecTV.

It could have valuable and informative programming on it that will stir my imagination, enrich my mind and possibly motivate me to buy something that I don't know (yet) that I need.

later, gotta go punch the monkey and win.