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Claria Leaves Adware Business

Posted by ryuzaki0 on from the bowing-out dept.

Alex Stern writes "In an attempt to clean up its tarnished name, Claria has hired Deutsche Bank to help them sell off the software tools that were previously supported by their adware. Claria says they are unwilling to sell the software for the GAIN ad network, or the data they have collected from their users. Claria is also holding on to their eWallet software that manages passwords. On July 1, Claria will shutdown the GAIN network and inform their users they can either uninstall their software or pay for it. Claria's new business model is 'a new platform designed to provide consumers with a personalized Internet experience.'"

3 of 149 comments (clear)

  1. Tarnished name. by Poromenos1 · · Score: 4, Insightful

    I don't think you can clear a name that has been into spyware. I know I won't trust them for anything else they might do...

    --
    Send email from the afterlife! Write your e-will at Dead Man's Switch.
    1. Re:Tarnished name. by Reziac · · Score: 4, Insightful

      I translated the move to mean "our adware product is now so ubiquitously blocked that it's become hard to make money with it, so we're selling it to some other sucker and finding a new area to sleeze in."

      --
      ~REZ~ #43301. Who'd fake being me anyway?
  2. Personalized Internet experience? by gluecode · · Score: 4, Insightful

    >> Claria's new business model is 'a new platform designed to >> provide consumers with a personalized Internet experience.'" To create a personalized Internet experience, don't they have to collect more intimate user information?