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Game Site Space For $$

Wagner James Au writes "Thought y'all would be interested in part two of my 'Preview Ho' series for Kotaku -- in it, a media buyer tells me how Gamespot and Gamespy sells editorial space on their sites to big publishers for thousands of dollars. In other words, the games you see on the front pages of those sites are often there because publishers paid for that privilege. In their defense, Gamespy's Vice President of Content Publishing tells me the practice is 'pretty common both in print and online'." Nothing surprising here, but it's interesting to see it laid out like this.

41 comments

  1. oh boy by Anonymous Coward · · Score: 0

    If you can't turn to the 'Gamestop Times' for unbiased game reporting who can you trust? I mean, do yehrjkafl;sndfkldsn v
    fg'dafgd;lsgkfjdgklfdsgfdbvf

  2. No by grub · · Score: 2, Insightful


    Thought y'all would be interested in part two of my 'Preview Ho' series for Kotaku

    No, I'm not.

    --
    Trolling is a art,
    1. Re:No by Gulthek · · Score: 1
      No, I'm not.
      That makes two of us. Although for all I know, you aren't interested because you don't read Gamespot, Gamespy, or even play videogames. I do read (and subscribe) to gamespot, but I'm still not interested because everyone has always known that Previews show off the good parts of the games to come.
    2. Re:No by Anonymous Coward · · Score: 0

      Yep. It's a long known (or at least suspected) action.

      I doubt "Part Two of Foo Bar" or whatever will be groundbreaking investigative journalism like Watergate.

  3. and guess what else by gEvil+(beta) · · Score: 4, Funny

    I've heard that you can even buy editorial space on a website called slashdot. Pot, meet kettle.

    --
    This guy's the limit!
    1. Re:and guess what else by vertinox · · Score: 1

      Pot, meet kettle.

      Roland, meet Beatles-Beatles.

      --
      "I am the king of the Romans, and am superior to rules of grammar!"
      -Sigismund, Holy Roman Emperor (1368-1437)
    2. Re:and guess what else by littlem · · Score: 1
      I've heard that you can even buy editorial space on a website called slashdot. Pot, meet kettle.
      If that's the case, Google must be /.'s biggest bankroller. Maybe they get a special reduced rate for dupes.
  4. Just like Slashdot! by Anonymous Coward · · Score: 0

    Just because it's standard practice doesn't make it a good thing. I think it takes away credibility from the site when things like this happen. Just like the lovely AMD vendor section here.

    1. Re:Just like Slashdot! by milamber3 · · Score: 2, Insightful

      Except the vendor section with AMD specifically says "Special Advertising Section". It makes clear to the reader that the section is paid for and they can read through with that bias in mind. On the other hand, I have never seen one of those front page game articles mention that the game maker paid to have it highlighted. When I see a game site put big headlines up for a game I would assume that they really think highly of the game and want to inform their readers.

    2. Re:Just like Slashdot! by fistfullast33l · · Score: 1
      When I see a game site put big headlines up for a game I would assume that they really think highly of the game and want to inform their readers.

      I've gotten to the point now where I don't even read the "previews" of games expecting a negative word about the game at all. PC Gamer is an excellent example of a magazine that never gives a negative word in its previews. Ditto for IGN. Usually when it comes to previews I just kind of skim the article looking for features that are mentioned and so forth. Is that a testament to how similar games are now or the fact that the press just doesn't vary it's content? I don't know. However, I have stopped counting the number of times a game is hyped bigtime by the press only to have it come out and get negative reviews. Operation Flashpoint, Citizens Kabuto, and my personal favorite, Republic: The Revolution. Yes, these games are relatively old now but that's how long ago I stopped paying attention to the previews.

  5. No tattoos for you, young man by Anonymous Coward · · Score: 0

    Apparently, if everyone else jumped off a bridge, Gamespy's Vice President of Content Publishing would too.

    1. Re:No tattoos for you, young man by Anonymous Coward · · Score: 0

      Of course he would, everyone else would only jump off a bridge if their life was threatned by staying there.

  6. Smaller sites are better anyway by Shimdaddy · · Score: 2, Informative

    I read a rant by someone who works as a game reviewer that said that they have a hard time evaluating games fairly. Since a) they don't pay for their own games and b) they play so many games (2 or 3 full games per week if I remember right) it gets tough. That's why small innovations are weighted far more heavily than the acutal "Fun Factor" of a game. I review games at my own site, SkorchedEarth, it's small and personal. Sites like these are the reviews I trust, because it's more of a recommendation from a friend than a review from someone who shares a bunk with game publishers. The biggest problem with them, though, is that there aren't many games reviewed (because I'm super-broke), especially not obscure ones, and it takes a while to publish them (since I don't get the games early, and I have to beat them on my own time). But, this gives the lesser-known reviewers a much better perspective on whether or not the game is worth your scarce time and hard-earned cash.

    Obvious disclaimer: I run the site. There are no ads though, so I don't stand to gain from hits, except the joy of watching my server get slammed.

    1. Re:Smaller sites are better anyway by gEvil+(beta) · · Score: 1

      I review games at my own site, SkorchedEarth [skorchedearth.com], it's small and personal. Sites like these are the reviews I trust

      Yeah, I tend to trust reviews I write myself, too. : p
      j/k. I'll hafta go check out your site when I get home.

      --
      This guy's the limit!
    2. Re:Smaller sites are better anyway by Joel+from+Sydney · · Score: 1

      I tend to trust larger sites more than smaller sites, simply because larger sites have more to lose by being exposed as corporate shills. I think in this case the editors of both Gamespot and Gamespy are pretty clear that some positioning is for sale, content is not.

      Any idiot can write a game review (no offense, I'm not referring to your site at all!), but it takes time and a track record to build trust with the public. No trust = no credibility, and honestly, credibility is the only thing they have. Remember how much heat GameSpy took over the Donkey Konga 2 drama?

  7. Just because everyone does it... by davebgimp · · Score: 5, Insightful

    Just because whoring out editorial space is 'pretty common both in print and online' doesn't excerpt the editors from being ethically corrupt as journalists. When you sell a publication's editorial space, be it online, magazine or whatever, it's no longer editorial. It's advertorial and as such, should be clearly marked, much like those "special advertising sections" you see in Time and other mags. There's no real recourse or anything other than consumers and journalistic peers calling other publications out and holding them responsible, but really...journalism, whether you're covering world affairs or the mating habits of squirrels is a profession and as such, has ideals, ethics and rules off conduct. It's just depressing.

    1. Re:Just because everyone does it... by Gulthek · · Score: 1
      It's advertorial and as such, should be clearly marked, much like those "special advertising sections" you see in Time and other mags.
      It is. It's marked by the word preview. I guess it's easy to mistake that 'P' for an 'R', it does only differ by a angled downstroke after all.
    2. Re:Just because everyone does it... by voice_of_all_reason · · Score: 1

      Um, what?

      A preview is what game site give you before the title is released. Hence the "pre" preposition.

      A review is what you get once the game has been released (or in the case of magazines, shortly before when they have a final copy to work with). "Re" meaning "again" here.

      Now we get to the shared root -- "view." There is no necessary viewing of the material in an reviewtisement. It is most likely just some guy pushing the product without opinion, therefore a lie.

  8. Yeah and... by C_Kode · · Score: 1

    Road and Track gives great reviews to "Select" autos because the auto makers buy tons of add space.

    Hardware review sites and prints give great reviews to hardware because they get lots of free hardware and lots of cash for *other things* *cough*addspace*cough*.

    I will tell you how great NewEgg.com has been because they send me all kinds of *Good Stuff*.. but damnit I have to pay for it.. :(

  9. dont they make enough money already? by ministerofsickeningr · · Score: 1

    the bloody games industry pays worse than the entertainment industry, and yet, makes more money on its titles than movies do link HOW MUCH IS ENOUGH?

    1. Re:dont they make enough money already? by WedgeTalon · · Score: 0
      the bloody games industry pays worse than the entertainment industry, and yet, makes more money on its titles than movies do
      That's only the BOXOFFICE. As in theatres. That's only a bit of their revenue (IIRC, it hovers somewhere near 25%). The rest is made up primarily by DVD/VHS sales, and then others, including PayPerView and syndicated TV. When considering the whole pie, the movie industry slaughters video games.
  10. Reviews by Tighe_L · · Score: 1

    Those sites don't have any reviews on them anymore anyways, prettymuch screenshots an movies of upcoming games.

    I remember when those sites used to be useful!

    Does anyone know of a site that still reviews games and accessories? It seems like Amazon is your best bet these days.

    It most likely is because there are so many games out there these days that it would require a huge staff to review.

    1. Re:Reviews by Ford+Prefect · · Score: 2, Interesting

      My favourite game reviews site is probably Eurogamer - surprisingly, it's Europe-centric (conveniently for me), and I've found that the reviews (and previews) are usually well worth reading. It's helped get me to broaden my gaming horizons a bit, too - I bought Darwinia on the basis of the Eurogamer review, and found it to be one of the best games I've ever played.

      As for GameSpy, someone from one of their sub-sites recently asked if they could make my MINERVA mod the level-of-the-week, or something. Unfortunately, there was a corporate-mandated requirement - that in the review, there had to be a Fileplanet download link.

      To their credit, they did ask (the MINERVA terms of distribution coincidentally forbid mirroring on subscription-based download sites without permission) - but awkwardly for them, I said no. Citing a sheer distaste for Fileplanet, its queues, its Win32-Internet-Explorer-only download system, etc.

      I never got a reply. And I've yet to see a review!

      --
      Tedious Bloggy Stuff - hooray?
  11. Nothing new... Think a mag cover is free? by Anonymous Coward · · Score: 0

    Nothing new here. Does anyone who's not a dumb kid, actually think that a precious magazine cover is and always was "free" to the person or product being featured on the cover? No way man. That kind of exposure is way too valuable.

  12. Quality infomation exists by evilty · · Score: 1

    G-pinions and other similar non-commercial (not yet at least) game review sites tend to provide quality info on games with less fat.

    http://www.g-pinions.com/

  13. Thank goodness... by metamatic · · Score: 2, Funny

    ...I get all my game reviews from trustworthy and unbiased sources like Official PlayStation Magazine and Nintendo Power.

    --
    GCHQ Quantum Insert installed. If only our tongues were made of glass, how much more careful we would be when we speak
  14. Lies!!! by poena.dare · · Score: 1

    "games you see on the front pages of those sites are often there because publishers paid for that privilege"

    OH PSHAW! The next thing you'll tell me is that reviewers write positive slanting reviews of games to keep the ad dollars flowing in from major publishers!

  15. A good game sells itself by angrymilkman · · Score: 1

    To some extent marketing costs plays a role in the visibility of a game but really good games, and I mean really really good games such as World of Warcraft just sell themselves....Right? I know good "indie" movies sell themselves that way see "the blair witch project". Or are there just to many titles out there that we can't see the forest for the trees?

    --
    ...what matters is what you like, not what you are like...
    1. Re:A good game sells itself by hambonewilkins · · Score: 1
      To some extent marketing costs plays a role in the visibility of a game but really good games, and I mean really really good games such as World of Warcraft just sell themselves....Right? I know good "indie" movies sell themselves that way see "the blair witch project". Or are there just to many titles out there that we can't see the forest for the trees?

      I actually think that was the problem in The Blair Witch Project.

      --

      God Bless America. Why? Did it sneeze?
  16. In other news, by zanglang · · Score: 1

    Google Adspace for $$$
    Newpaper Adspace for $$$
    Billboard Adspace for $$$

    But seriously, it's just common business practice. Is it that 'suprising'?

    1. Re:In other news, by Joel+from+Sydney · · Score: 1

      No, it isn't, and it's absolutely endemic throughout pretty much all forms of media. TV, newspapers, magazines, internet, you name it. I've worked as a journalist in the past, and I found it frightening how often our agenda was being dictated by advertisers. Most magazines have content that's been influenced in choice and style by advertisers, ditto for lifestyle TV shows, and pretty much everything involving travel in any medium is backed by an advertiser at some point, as just a couple of examples. Not to mention the scary number of newspaper articles are essentially re-worded press releases.

      Here in Australia it's also pretty common practice for nightly TV news to have a "story" about a show that network is running, eg a story about the manufactured "controversy" on the previous night's Australian Idol or Big Brother.

      Does simply saying "everyone else is doing it" make it OK? Hell no. But I think people should remember to read everything with a skeptical mind, as pretty much everybody and everything is for sale.

  17. Indies by VGfort · · Score: 1

    Guess that makes it just that much harder for the Independant and small studios, what few are left

    1. Re:Indies by Anonymous Coward · · Score: 0

      You guys all post without even reading the article. The CONTENT is not for sale. It's not about advertorial. They're talking about the common practice of digital reprints and sponsored slots. For example, Activision could buy a spot on the front page of GameSpot to highlight a trailer for the game. It's got nothing to do with the actual articles being paid for or the editorial somehow being corrupt. 'tards.

    2. Re:Indies by chrnb · · Score: 1

      I smell troll...
      Bet the GP's logic makes perfect sense, if you sell some of the "front page" space, there is something that won't be seen. And its highly likely that is the more independent games.

      --
      MikMik Baby Organics Mikkaworks
  18. IGN Monopoly by DiscoNick · · Score: 1

    Its all part of the IGN monopoly. Even beta testing games now requires a FilePlanet or 3dGamers account. Very frustrating. It is difficult to tell what games are good, but its easy to tell which games have publishers with deep pockets. Nick D http://www.filenuts.com/

  19. Opportunity for Game Blogs by miller60 · · Score: 1
    A follow-up story in GameDaily's media column does a good job outlining why this is problematic. Their final point is a really good one - now that there's some level of confirmation of what we've always suspected, what's gonna change? An excerpt:

    "Now is the time for the blogs, the fervent fan sites and news aggregators to step up. The game blogs and alternate videogame news sources should do everything possible to keep this story alive while maintaining their own integrity. If these compromise stories are distasteful to their core alternative videogame readership, then they should become a focal point for change. These guys should do everything possible to keep this story rolling, because they provide alternatives that aren't wholly supported by the game makers themselves."