Movie Downloads to Coincide with DVD release

gihan_ripper writes "The movie download firms Movielink and CinemaNow have made a deal with the big five studios to ensure that downloads will coincide with DVD releases at Blockbuster and WalMart. Unlike previous deals, these will be full purchase downloads, and not merely for a rental period. The move is aimed at stemming the rising tide of pirate downloads, and DRM will be in force to prevent copying the movies to DVD. The first batch of downloadable movies will include Brokeback Mountain, Harry Potter and the Order of the Phoenix, and King Kong."

Comments

Thanks...

[Anonymous Coward]

...but I think I've already dowloaded most of those.

Nice idea, but...

[coffeechica]

Unlike their current services, in which online shoppers pay around $4 to rent new movies for up to a month, the films will be sold for prices "similar to home video," says Ramo.

Are they trying to deliberately kill the idea of movie downloads? Simultaneous release, same price... why should anyone wait for a few hours for a download when it's just as quick to get the actual DVD? And costs as much? The DVD can be passed on to others and there's no need to install special software on the PC to actually get it running.

Looks very much like an alibi action - "we tried to offer it, but nobody wanted it! So why should we bother?"

So basically...

[Bogtha]

The move is aimed at stemming the rising tide of pirate downloads, and DRM will be in force to prevent copying the movies to DVD.

So basically, they aim to compete with piracy by selling me something less convenient at a higher price? Genius!

Seriously, when are they going to get it that the only thing they have going for them is convenience? The black market of free downloads is always going to be cheaper. The only way you can fight it is to offer a better, more convenient product. And tying it up with DRM that prevents what is probably the second most desired feature after watching it is only going to screw that up.

Why would I buy from them when I can get a copy that I can burn to DVD at a cheaper price? It's sad when anonymous pirates can provide better customer service than multinational corporations that created the damn thing in the first place.

Prevent copying it to DVD?

[GauteL]

So basically they expect people to watch the films exclusively on their PC, rather than their living room TV. You end up with a product much worse than a DVD for a strikingly similar price. To make it even worse, you have to spend hours of your own broadband bandwidth to download it.

Not only that, DVDs can regularly be had for reduced prices at high street DVD stores, I'm willing to bet these downloads will not have equally aggressively prices sales periods.

This just lends credibility to people saying they are basically just setting legal downloads up to fail, so they can push for harder legal restrictions afterwards.

A download is a lower quality product than a hard copy DVD, as you don't get the physical copy and packacking. Since there is no physical reproduction, no physical transport and no extra goodies, people have certain expectations to price. Since you don't get physical media, your investment is a lot less secure.

Any download replacement should be:
a) much cheaper
b) convenient
c) easy to backup

This product fails on all of these points.

Good news, everyone!

[Dachannien]

Now that you can download movies anywhere in the world as soon as the DVD is released, there's no reason for discs to have region codes anymore.

Re:Encrypted, cannot play on DVD players

[mblase]

Who wants to download something you can't burn and then watch on your home theater?

I dunno, who wants to buy a movie you can't rip to your PC without violating the DMCA?

Oh, that's right, everybody.

Re:DRM?

[DannyO152]

Why do their work for them? I say, if they don't want to release in a format I can use, then they proceed without my dollars and with my negative word-of-mouth.

It's worse than that

[tessaiga]

Unlike their current services, in which online shoppers pay around $4 to rent new movies for up to a month, the films will be sold for prices "similar to home video," says Ramo.

Ramo (Chief Executive of Movielink) is more explicit in a separate LA Times article where he admits that Movielink will actually be selling the online downloads for about double the street price of the physical DVD. The article quotes movie studios as saying that they don't want to alienate their existing DVD sales channel operators, since DVDs currently account for 46% of studio sales -- about double the take from the box office.

Piracy fears also prevent online services from giving technological early adopters what they really want -- the ability to watch downloaded movies on their televisions. That's because the studios insist that downloadable movies include rigorous safeguards on copying. Users, for instance, can burn a DVD of a downloaded movie, but it will play only on a PC.

[...]

Ramo said download-to-own movies would sell for $20 to $30 -- up to double the $15 that discount retailers such as Wal-Mart Stores Inc. charge for DVDs, with downloads of classic titles for $10 to $17. He said the premium reflected the convenience of the service and the flexibility to transfer the digital download to two computers, as well as the ability to create a backup DVD that also would play on computers running Microsoft Corp.'s Windows operating system.

Reading quotes like this really make me wonder if some of these executives are living in a bizarro parallel reality, or if they've just gotten accustomed to spewing this sort of doublespeak nonsense with a straight face. Supposedly consumers will be happy to pay double for the "flexibility" of being able to back up their new movie to computer and play them on their computers. Well, when I buy the physical DVD from the store, surprise surprise, I can play my DVD on my computer OR the TV -- and guess which display I'm going to be watching most of my shows on, my 20" monitor screen or the 35" TV downstairs? Backing up the DVD is a snap too, and I don't have to deal with the annoying hassle of Movielink/CinemaNow's homebrew DRM.

Last I checked, paying more for something that I can do strictly less with wasn't the dictionary definition of "flexibility", but hey, I'm not a high-paid exec, what do I know.