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Another Sony Format Bites the Dust
Lam1969 writes "Reuters is reporting that Universal Media Disc, Sony's PSP-only movie format, is about to kick the bucket. While the discs' novelty factor resulted in strong sales shortly after the PSP's May 2005 launch, interest rapidly dropped and movie companies are no longer interested in producing titles. From the article: "Universal Studios Home Entertainment has completely stopped producing UMD movies, according to executives who asked not to be identified by name. Said one high-ranking exec: 'It's awful. Sales are near zilch. It's another Sony bomb -- like Blu-ray."'"
http://games.slashdot.org/article.pl?sid=06/03/30/ 1626239
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The article or article summary is written by someone that wants HD-DVD to win, and uses the UMD failure to try to achieve that.
Common FUD tactics.
The Internet is full. Go Away!!!
Also, they had no distinct advantages over DVD. Why buy a UMD Movie, that is the same price as the DVD so you can watch it by yourself and can't rip it to anything else.
Finally, who in their right mind is going to rebuild their collection, or even build a new one in a completely useless format that only has a single device capable of playing it.
Any moron could tell them that this was doomed from the start.
Doesn't completely invalidate his point though, Sony is responsible for many formats over the years that didn't achieve any kind of market dominance.
Sony has its entertainment side, and its electronics side. For some reason they let the entertainment side tell the electronics side how to do its job and then they are !!! SHOCKED !!! when the electronics bomb. Hmmmm.
UMD, had little usuability because of DRM, (Crackable but who needs the headache). Also, was a low quality format because of the target device. Had a small odd media that was more expensive that its full size counterparts. And just for that final sauce releases were pretty much priced as high or higher than DVD.
Sounds like a winner
It was always a no-brainer that the UMD format would fail in the movie arena.
It's the lack of interoperability that make the format useless - it's all very well being able to watch a film on your PSP, but there's no facility to use UMDs in your PC,PS2/3 or home cinema (unless you buy a TV adapter.)
It's the minidisc story all over again, but accelerated because UMDs aren't a home-writeable format.
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The format, whatever. The price was the fucking kicker. Who the hell is going to shell out $30+ for a god damned movie you watch on a 3" screen? If they would have priced them more like $10 a piece at least, you would have seen better sales. $30? no way.
Sony should have put MD into its PSP gaming device instead of comming up with a "new" UMD disc format. I think it probably would have been cheaper to have a recordable MD instead of developing a new disc format that from all accounts is failing at everything except psp games.
Also the 1 gig storage capacity of the mini discs would have been usefull and at 6$ dollars a pop pretty cheap compared to gum stick media.
Now both stagnate...
"The article or article summary is written by someone that wants HD-DVD to win, and uses the UMD failure to try to achieve that."
, 40057346,00.htm
That specific quote is attributed to an anonymous exec at Universal Studios Home Entertainment, a member of the HD-DVD consortium.
http://www.cnet.com.au/hometheatre/dvd/0,39025983
Whenever the offence inspires less horror than the punishment, the rigour of penal law is obliged to give way...
Think about it:
(1) Sony is affiliated with Sony Pictures and has ties within the film and TV world;
(2) Sony uses that influence to negotiate rights for UMD / PSP versions of movies dirt-cheap - practically give 'em away. New releases at $6-$8 a disc; older stuff, $2 or $3. Enough to cover production. So what if they take a loss on the rights? They'll get it back in sales of units.
(3) The format's pretty secure, so piracy is a marginal issue - and the inexpensive price makes it hardly worth the time to rip and burn if you could, unlike discs that cost between $18-$20.
(4) The ability to use the PSP as a dirt-cheap portable movie player - and a little strategic marketing in the right places could help parents see this as a Good Deal ("it does more than play those damned games, we can watch movies on it, too..."
(5) They let other movie studios start making UMD movies also; they license out UMD to some cheap Taiwanese outfit and make some $60 - $80 UMD movie players and sell 'em at Wal-Mart. They let the format spread itself around. They keep the money in the game market and the PSP-2 or whatever the next item is.
(6) Profit - not mega-millions, but not the loss that the current situation is likely to be.
I'm sure there are some flaws in my idea and I'm sure someone will point them out. But in the end, somebody dropped the ball here big time. I love the PSP; it's a neat toy. But I've never bought a single movie for it; in fact, I saw this coming and told my friends to expect it - dropping the movies inside of a year - and I said that the first time I saw a UMD movie at a Goddamned Wal-Mart with a $20 price tag.
But, I think that if Sony came back at it, even now, and tried this strategy, it could work. Even this late in the game, with the right promotion and presentation. But it's a good idea, so, fat chance of that happening, eh?
Betacam and Digital Betacam are used professionally... but sony has flopped (off the top of my head) Minidiscs, UMD, memory stick (sort of), and a load of other ideas.
I used to sell both computers and audio equipment, back in the 1998-2000 era, and it's astonishing to see what sony wasted. They of course couldn't jump on the standard flash memory bandwagon (compact flash or smart media, or later SD) - no, they had to invent their own thing, and of course it only worked with sony stuff. Stupid.
Minidiscs were a novelty, and were pretty cool for a while, but then... CD-R's and mp3 platers became cheap. Who wants to pay $5 per minidisc in order to listen to music when CD-R's are $0.25, or you can get something solid state for less than the price of a MD player? Even when a 512MB mp3 player cost $299, it was comparable to the high end MD player, in features and size. They should have LONG AGO made a minidisc MP3 player - the technology existed, and those disks hold about 480megs or so, not to mention $5 / 500MB is still a good price for media. But they didn't. Arrogance.
All the time, I see sony's marketing people put out all this shit which, in a perfect sony universe, would all interpolate, interact, and be amazing. But, in the real world, only a few people are going to buy all sony. They have yet to deal with that reality. People want their flash memory to be usable for their camera, mp3 player, and phone. They want their media to not be format locked.
It's just marketing stupidity and corporate hubris. Plain and simple. Develop good ideas, then drive them into the ground by making them proprietary.
~Will
sig?
Sony - "Hey lets make everyone buy two copies of a movie one on DVD and the other on UMD"
Consumer - "What ?! The PSP has no facility to play a UMD movie and output in a TV?! Well screw buying two copies - I'll buy the DVD, rip it, put it on a memory stick, and still get to watch it on my PSP"
Enough said really.
When I get a movie, I just want to watch the movie.
Damn, the anti-piracy / commercials / trailers that can't be skipped on most DVDs are super-annoying. When the kid wants to see the movie, I've got to stand there and wait for a couple of minutes (pressing FF when the disc deems that I am allowed), and then finally press "play"?
I learned how to use DVDDecrypter / DVD Shrink based on this annoyance alone! Now I tell everyone about it. Way to shoot yourself in the foot, studios!
Look at the tomato! Isn't it sad? He can't dance! Poor tomato!