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Where the Online Traffic is Going
vitaly.friedman writes "While growth is slowing at most top Internet sites, it is skyrocketing at sites focused on social networking, blogging and local information. The dramatic success of those Internet categories is apparent from a recent online-traffic analysis provided by market research firm ComScore Media Metrix, which examined visitor growth rates among the 50 top Web sites over the past year."
it is skyrocketing at sites focused on social networking, blogging and local information.
Local information sites ARE growing. Sites like Bloomingpedia (city wiki for Bloomington, Indiana) are getting lots of new articles, editors and interest from people all over the place. There are also other city wikis starting to pop up here and there and I just started the first State Wiki for Indiana last week to help centralize information about the DST change here.
I think a lot of people are starting to get there information from wikis in general because they are showing up so high in searches for information. In just the past couple months, we've been getting lots of search requests for restaurants around Bloomington.
I guess this is the evolution of information on the internet. First it was "fan websites" in the 90s, then directories of information, now localized wikis and blogs.
You don't need a research paper to tell you where the traffic is going.
Check out Alexa's Society Category. It's rife with the named blogging machines and even Slashdot!
All the report provides is the sheer visiting numbers and the rate of increase over the past year. And give proof that Tom over at MySpace is laughing all the way to the bank. You may call me a karma whore but that man has 68475709 friends!
My work here is dung.
There is a reason for this, google is a superior searchengine, putting aside the regular flamewars on 'evil or not' they offer a better service than their competitors, this is why they are continuing to grow, additionally basically everywhere you look you see something related to google these days, even the whole china upcry, all publicity is good publicity.
The reason for growth with the other sites is because of basic marketing treads they are cool, they are new, myspace has grown because they offered a unique service that people picked up on, blogging is also a major area of growth the fact that blogger.com is tied to google is a likely reason why they are going better than a lot of their competitors, as for wikipedia, it is a one stop shop for all your information needs that and it has a great google ranking it is an unsual day for me to perform a search on something contained in wikipedia and not have that entry returned on the first page.
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People want more specific information about their various interests. No longer do they just surf the web for stories that corporate entities write, they want to hear from REAL people and REAL opinions.
People are tired of being force-fed information that they may or may not deem useful and have no way of responding to that information.
Blogs and related ventures will be much more popular than corporate-only websites, and that is a good thing indeed.
He who knows best knows how little he knows. - Thomas Jefferson
Quite a point. Google sees everything you do online, and a cunning questioner can get more information about you than you might think.
Some script kiddie got into a webforum I rather liked a few months ago. Obsolete version of Invision with more holes than a Sierpinski gasket. He Defaced it, deleted stuff, the usual crap. Gloated about his leetness under his leet hacker's handle.
Which led to other places he'd posted.
Which led to other names he'd used.
Which led to a website.
Which had a whois record.
Which had a phone number.
Which was answered by his mother.
We got a photo of him from his eighth-grade spelling bee, too. Cute kid :-)
Real Daleks don't climb stairs - they level the building.