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Sapphire CEO Interviewed

Posted by ryuzaki0 on from the sapphire-oscopy dept.

Steve from HEXUS writes "How does the battle between ATI and nVidia look from the inside? In his first press interview in four years, CEO of graphics card manufacturing giant Sapphire - add-in-board partner of ATI - talks about what it's like being in the thick of it and how things may pan out for Sapphire in the future."

5 of 47 comments (clear)

  1. just a guess, but by JeanBaptiste · · Score: 1, Insightful

    mostly assembly, probably wrapped in C. anything else wouldn't make a whole lot of sense at that level.

  2. Re:Missing PR bunnies? by na641 · · Score: 2, Insightful

    Did you ever stop to think that honesty isn't such a bad personal trait?

  3. Nice little interview by na641 · · Score: 2, Insightful

    Very short article, and i honestly dont care too much about sapphire, but it was very refreshing to read an interview that wasnt essentially an advertisement. The man actually answered the questions... a rare thing indeed.

  4. So THATS why... by gameforge · · Score: 2, Insightful
    From TFA:
    ATI put a lot of work into development for the XBox 360
    And THAT would explain why ATI is so damn inconsiderate with Linux users (i.e. it's been what, three years since I bought my AIW Radeon 9800? And gatos is just now starting to get some things into the mainstream as far as TV tuning support). I didn't know that ATI made the graphics hardware in the 360; I'm sure I should have, but I have no interest in the expensive-as-hell 360. :)

    EVEN ON WINDOWS, the latest ATI drivers (for the last year or so) for my AIW TV tuner BARELY work (i.e. if I shut down every single thing I have running in the background and coax the crap out of it, it's barely watchable). Even though the stock drivers that came with it worked fine three years ago. And I would use the stock drivers, except the 3D end is simply out of date. Even their modern 3D drivers aren't as polished as they could be (like why do I need the .NET framework to tune my graphics card again?)

    I always bought ATI stuff because I thought their visual quality was a little better than nVidia, and still do. But I probably won't buy anymore ATI stuff because they've been SO inconsiderate of the Linux crowd, and can't even get their Win32 drivers right. I realize it might not be so profitable for them, but they still could have done some things to move the opensource front along a little bit...
  5. Re:Missing PR bunnies? by ScottCooperDotNet · · Score: 2, Insightful

    God forbid we have an honest businessman who doesn't sell flowery garbage like "selling solutions" and instead is forthright.