Sapphire CEO Interviewed

Steve from HEXUS writes "How does the battle between ATI and nVidia look from the inside? In his first press interview in four years, CEO of graphics card manufacturing giant Sapphire - add-in-board partner of ATI - talks about what it's like being in the thick of it and how things may pan out for Sapphire in the future."

Comments

Missing PR bunnies?

[gormanly]

Wow. If this is really an interview with the CEO of the biggest ATI add-in board maker, there's a real opportunity for someone to land a role as his PR minder...

He admits to Sapphire being weak in Asia and Turkey, talks openly about ATI's problems and his reliance on them being a weakness, suggests he's going to move into Nvidia parts too and then says he want to shift the firm from being an AIB maker to a "multimedia company".

Sell, sell, sell would be a sensible shareholder reaction.

But maybe it's his first interview in 4 years because he has good marketing people and they've successfully managed to keep him away from the journalists for that long?

Good interview

[FishandChips]

Nice interview, refreshingly honest and without a trace of the PR droidism and jargon that makes most interviews with guys in his position meaningless. So he's not 100 per cent redhot-wedded to ATI and may "go green" at some stage? As he says, dependence on a single supplier is a risk and a weakness. It's especially good to hear him say "everything is down to the people; without them a company is nothing" when most other executives babble about outsourcing and the digital lifestyle, meaning they've fired everyone they can lay their hands on, done a deal with a call center outfit in Bangalore and bought themselves a new Ferrari on the proceeds.