Wal-Mart Controls Modern Game Design?

An anonymous reader writes "That Wal-Mart smiley face is looking pretty evil now that Allen Varney has explained how much influence they have on virtually every modern game: 'Publisher sales reps inform Wal-Mart buyers of games in development; the games' subjects, titles, artwork and packaging are vetted and sometimes vetoed by Wal-Mart. If Wal-Mart tells a top-end publisher it won't carry a certain game, the publisher kills that game. In short, every triple-A game sold at retail in North America is managed start to finish, top to bottom, with the publisher's gaze fixed squarely on Wal-Mart, and no other.'"

Comments

Too much buying power...

[Komarechka]

Wal-Mart has had this impact on developers and publishers for quite some time. One of the most publicized occurrences was with BMX XXX - Wal-Mart didn't want to sell it because of its nature, so they toned it down to fit within Wal-Mart standards. It is unfortunate that one company with so much buying power runs the market. Gamestop is second though, with their recent merger with EB Games. But that's like comparing Godzilla to Oprah. You don't want to make either of them mad, but only one of them is powerful enough to destroy the planet. unless... http://uncyclopedia.org/wiki/Image:Oprahsaurus.jpg

Re:Too much buying power...

[chill]

The problem is, this effect appears to be entirely unintentional. Walmart has always tried to maintain a family friendly "Bible-belt" image. As a result, they have never in their history carried games that didn't meet their current criteria.

This is so not true.

I was in Walmart the other day, browsing thru DVDs and what did I see: The uncensored version of Comedy Central's Pamela Anderson Roast; the Director's Cut of Rob Zombie's "The Devil's Rejects"; the "Uncensored" Director's Cut of "The Girl Next Door" -- you know, the one where the porn stars move in next door to this high school kid? Tons of "uncensored" and "director's cuts" of almost-porn and very, very violent slasher movies. DVD seasons of South Park, Tripping the Rift, etc. Family-friendly fare it ain't.

Their "criteria" is, and always has been, whatever sells the most without making too much of a PR stink. Music and games are easy targets, so Walmart forces censorship and gets to wave the "family" flag. Since no stink is made with video, they sell damn near everything except hardcore.

  -Charles

Re:Too much buying power...

[MightyMartian]

Well, Walmart is selling Brokeback Mountain, despite the protestations of those freedom-loving Bible Belt types, so clearly, at the end of the day, despite the image, what counts to them is making money.

Cheap household goods, maybe, but not games.

[Spectre]

Every gamer I know buys from Amazon, EB Games, Gamestop, Best Buy, CompUSA, etc ... but NONE of them go to Wal-Mart for their games. Cheap furniture, office supplies, food, automotive products, maybe. But not games. Wal-Mart in this area doesn't even begin to compete on game selection, price, or in any other way with the more specialized stores.

Ah yes, the free market

[ronfar]

Wal-Mart, the Abuse of Eminent Domain and Corporate Welfare

Most of Alameda Square's businesses are profitable. Together they generate about $125,000 a year in sales tax revenue. But if the city of Denver has its way, these small businesses will be evicted to make way for a Wal-Mart super-center. The city's Urban Renewal Authority has threatened condemnation if the property owners refuse to sell and has offered Wal-Mart $10 million in public subsidies. That's right: Tax dollars would go to one of the country's most profitable and powerful corporations.

That free market sounds like a pretty sweet deal where you can buy your own city government...

Wal-Mart leads the pack in attracting subsidies, this year collecting $10 million in Denver; $500,000 in Dallas; $36.7 million in Scottsdale, Ariz., (as part of a shopping center that includes Lowe's); $9 million in Bartlesville, Okla.; and $17 million in Lewiston, Maine.