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Memory Manufacturers Could be Cheating

Mark Brown writes "Tom's Hardware is live-testing DDR2 memory products in order to determine whether memory manufacturers submit cherry-picked products for reviews. 'GeIL DDR2-667 that was claimed to be purchased performed worse than the review samples they got: 471 MHz for the review samples vs. 421 MHz for the retail memory.'"

25 of 223 comments (clear)

  1. You can't trust reviewers (or even specs) by Anonymous Coward · · Score: 3, Funny

    I never trust specs on any product I buy. For example, if I buy a hard drive the first thing I do is open it up, shake all the bits out it and count them. If they don't add up to exactly what is listed in the spec, I return it.

  2. O'RLY by Hinhule · · Score: 5, Insightful

    Oh dear lord, a company wants to make sure their product gets the best review possible and tests it before they send it.

    I'm shocked!

    1. Re:O'RLY by billcopc · · Score: 3, Informative

      Okay, since you don't know about Geil's product I will fill you in (and everyone else):

      Geil sells over-specced memory, specially targeted at the overclocking crowd. They cost significantly more than "regular" memory because of that ability to be pushed way beyond normal speeds, so that you can run them in sync with the system bus and get the fullest bandwidth, rather than using a clock divider. It's a very unique market, one that doesn't matter to most people because the real-life performance gains are negligible, but overclocking is almost a sporting event for some people, and they want the absolute best. While Geil may not specifically guarantee overclocked speeds, it is the cornerstone of their reputation as a high-end memory vendor. For them to abuse the media in this fashion is absolutely misleading as the high speed is the main selling point.

      If it were a stick of Kingston ValueRam that THG had overclocked, this would be a non-issue, it could be written off as a lucky batch as Kingston is not in the overclocking market. Geil is like a Maserati while Kingston is your everyday Toyota. If you paid the big bucks for a Maserati and found out it's slower than a Corolla you'd be upset too.

      --
      -Billco, Fnarg.com
  3. In Other News... by MudButt · · Score: 4, Insightful

    ... Job seekers have been putting ONLY their best accomplishments on their resumes
    ... Advertisers are STAGING their product photo shoots
    ... etc

  4. No way by dg41 · · Score: 5, Funny

    No way, there can't be anyone making dishonest or cheap mem... PAGE_FAULT_IN_NONPAGED_AREA

    1. Re:No way by The+Real+Nem · · Score: 5, Funny

      ARTHUR: There! Look!
      BEDEVERE: What does it say?
      GALAHAD: What language is this?
      BEDEVERE: Brother Maynard, you are a scholar.
      BROTHER MAYNARD: It is Aramaic!
      GALAHAD: Of course. dg41 of Aramathea!
      ALL: Of course.
      ARTHUR: What does it say?
      BROTHER MAYNARD: It reads ... "No way by dg41 (743918) on Wednesday April 12, @02:35PM (#15116780)"
      *EXCITEMENT*
      "No way, there can't be anyone making dishonest or cheap mem... PAGE_FAULT_IN_NONPAGED_AREA"
      ARTHUR: What?
      BROTHER MAYNARD: "The PAGE_FAULT_IN_NONPAGED_AREA..."
      BEDEVERE: What's that?
      BROTHER MAYNARD: His computer must have crashed while typing it.
      BEDEVERE: Oh, come on.
      BROTHER MAYNARD: That's what it says.
      ARTHUR: But if his computer was crashing, he wouldn't bother to type "PAGE_FAULT_IN_NONPAGED_AREA". It would just crash.
      BROTHER MAYNARD: It's down there typed on slashdot.
      GALAHAD: Perhaps he was dictating.
      ARTHUR: Shut up. Is that all it says?
      BROTHER MAYNARD: That's all. "PAGE_FAULT_IN_NONPAGED_AREA".
      ARTHUR: "PAGE_FAULT_IN_NONPAGED_AREA".

  5. Well, duh! by bwcarty · · Score: 5, Insightful

    There's a reason why Consumer Reports buys all of their products for testing through normal retail outlets.

    1. Re:Well, duh! by Nananine · · Score: 5, Informative

      Retired Washington Post food critic Phyllis Richman used to work around trumped-up meals like this by dressing down and not telling restaurants what days she'd be coming in to try the food. She even went so far as to hiding most of her face in photos so no one could publicly identify her. Really, one of the best critics to ever be published, I really miss her reviews.

      Product reviews in general are a bit more difficult. Although the aforementioned Consumer Reports has a great thing going for them in purchasing products from stores, the thing is that they can AFFORD to do that. Most publications and websites can't, forcing them to rely on review samples. Car companies in particular are notorious for fine-tuning their review vehicles, which why Consumer Reports is highly respected for their year-end car accolades.

  6. How many did they buy? by eln · · Score: 3, Insightful

    Obviously companies will test any unit they send out to be reviewed to make sure it works as well as it can. The question is, how many other units did they test? If they only went out and bought one other unit, and the discrepancy was that large, it could be that the unit they bought was defective. They would need to buy several units from several retailers, preferrably in geographically dispersed areas, to get a real feel for how well these things will perform on average.

  7. What's the variance? by venicebeach · · Score: 3, Insightful

    In order to evaluate this claim we need to know about the reliability of the test. What is the variance if the test is repeated many times on the same RAM? Without this piece of information we don't know if 50 MHz is a small or large difference, or if even if it is a real one.

  8. Tom's has nothing to complain about by Anonymous Coward · · Score: 5, Insightful

    Memory is rated to perform within certain specifications. If it doesn't perform well within this range, that's a legitimate complaint.

    Tom's is complaining about something totally different. They are seeing how well the memory will overclock. But the manufacturer makes no claims about how well it will overclock. They explicitly tell you that they cannot guarantee what will happen. This is a reasonable position on their part.

    But what Tom's is asking is for all memory from a given manufacturer to overclock the same. This is crazy. The manufacturer has every right to switch production methods and to make other changes which could affect overclocking performance. The only question should be: does the memory perfom as specified.

    If you overclock your memory and it works well, good for you. But you have no right to complain if overclocking doesn't work as well as you want!

    1. Re:Tom's has nothing to complain about by poot_rootbeer · · Score: 5, Insightful

      the manufacturer makes no claims about how well it will overclock.

      THANK you.

      Since the retail product and review sample were both rated as DDR2-667 (or is it 553? Depends on whether you're reading page 2 or page 2 of the "article"), neither one needed to perform reliably at memory clock rates any higher than 333.5MHz. That the retail product didn't fail until it was overclocked to 25% more than its rating suggests to me that it's solid kit.

      I would also hesitate to conclude from the findings that any hardware vendor routinely sends out review samples that outperform retail units. We only have TWO data points here, not enough to extrapolate any type of meaningful findings. For all we know, a different review sample from the same manufacturer would fail at only 340MHz.

    2. Re:Tom's has nothing to complain about by Tired+and+Emotional · · Score: 3, Insightful

      Not really. Manufacturers are always free to derate chips (stamp a lower frequency than they can actually do) so as to match demand curve. Otherwise they would have to make the yield curve match the demand curve, which may be impossible. Or else fail to meet some part of demand, forcing people to buy more expensive parts - which would really upset the customer. You get what you pay for - chips that run at the advertised rate. Its like when you get upgraded to business class for free because cattle class is full. You certainly can't use this as a precedent next time you fly to argue that you deserve to be in business class again.

      --
      Squirrel!
  9. methodology questions by Anonymous Coward · · Score: 4, Insightful

    1) The article says that they bump the clock rate until the systems crash.
    I'd be a little happier with running a memory test and running at progressively faster speeds until it detects an error. Some memory errors might not cause the system to crash ... just to carry on running with bad data.
    2) They have two "identical" systems ... one for the review sample, and one for the retail purchased.
    How do they know that all the components in the identical systems really have exactly the same specs? It would be more fair use just one system, or after the tests complete to swap the ram and re-run.

  10. Re:Is this a surprise??? by Austerity+Empowers · · Score: 4, Informative

    Taking a sample size of 1, not really. Their test leaves something to be desired. They really ought to be testing both memories in both systems, several times before jumping to conclusions. Slight variations in PCBs and silicon can build up to cause appreciable differences. Ultimately overclocking is taking entire designs well outside their specified operating limits. To do this reliably you need to test thoroughly on many samples.

    The part of it that convinced me that they're right anyhow is the memory supply voltages. "Normal" on the cherry picked Gigabyte board was ~2.2V, normal on the storebought was ~1.83V (FVI 1.8V is the DDR2 spec supply voltage). You'll have to take my word for it, but THAT variation is huge. People who build computers do not tolerate voltage discrepancies like that, it's out of spec for the devices which usually allow 5% variation (1.71V-1.89V). You can verify this by going to Hynix/Micron/Infineon and pulling down a DDR2 component datasheet.

    The headline is beyond wrong though, it's probably actually criminal. GeIL does not control the memory supply voltage (they make the DIMM), Gigabyte does (they make the mobo). GIGABYTE is cheating.

    It's very easy to figure out if memory makers are cheating: take the heatsink off, look at the device part numbers and look them up. There's not a whole lot to tweak that doesn't involve a complete redesign of the DIMM. If they cheat it's almost always because they used a DDR2-400 device but branded their DIMM as DDR2-something_higher.

  11. I don't really see the problem by LWATCDR · · Score: 5, Insightful

    The ram was rated as DDR2 667 even the retail at 421 MHZ. That comes out to DDR2-842 doesn't it?
    The ram met and far exceeded it's rated clock speed. Sure the give good stuff to reviewers. If the review sites want to do valid tests of which brand of ram is the best for over clocking they would have to purchase multiple samples of each brand from the retail channel.
    When overclocking the truth is your results may very. If you are pushing past specs then some will work and some will not. Heck even different production batches will give different averages.

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  12. Specs are for advertising. by dada21 · · Score: 4, Insightful

    Horsepower in cars rarely meets up with the numbers. Fuel efficiency, either. Carb content in food is labeled, but most people don't read the serving size, so that is advertising funk, too.

    Why should this be different? When a company ships a product to be reviewed and tested, they'll ship the best. When they test their own, they'll test the best. You should NEVER accept that specs are factual, and you should spend some time confirming what you bought.

    This is the great thing about specs -- if they're lies, just return the product. If a company lies enough, the customers will go elsewhere.

    It is really all common sense.

  13. HARDOCP started doing something similar by Shivetya · · Score: 4, Informative

    http://www.hardocp.com/reviews.html?cat=MjUsRGVza3 RvcCBDb21wdXRlcnMsaGNvbnN1bWVyLCws

    What they are doing is having other people buying systems and then reviewing those systems. They will only review systems where they have an agreement with the manufacturer that the computer can be returned at the end of the review. The key is that the manufacturer never knows who is getting a system which may be subject to review.

    It actually works well for both parties. Some manufacturers are proactive in the forums and even acted on complaints received, strengthing their processes.

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
  14. Naive by jemenake · · Score: 4, Insightful
    GeIL DDR2-667 that was claimed to be purchased performed worse than the review samples they got: 471 MHz for the review samples vs. 421 MHz for the retail memory.
    PLEASE don't tell me that you're surprised by this. In fact, you should be surprised if it isn't happening.

    Recall the hubub from as recently as a half-decade ago, when video card manufacturers were rigging their drivers (or the cards themselves) to recognize when they were being asked to draw the same patterns over and over again (like, say, 10,000 colored boxes, or circles... like benchmark programs do) and would silently decide to perform only a fraction of them to jack the benchmark numbers up?

    Never, ever trust the results from an item that the company sent you when they knew you were a reviewer. You should just go out and buy one off the shelf in a store. If you can't afford to do that, buy one from a store and ask the company for a review sample, return the sample to the store and test the, now free, one that you got "in the wild", as it were.
  15. Re:Is this a surprise??? by Trejkaz · · Score: 4, Insightful

    Hardly.

    A DDR-667 chip (or more specifically, a PC2-5300 stick) is supposed to run at at 333 MHz. So one runs at 421 MHz and the other runs at 471 MHz. To me, it looks like both of those sticks are performing way faster than the specification requires.

    Isn't this just the price the user pays for being too stingy to pay for a memory stick which is actually rated to run at 400 MHz in the first place?

    --
    Karma: It's all a bunch of tree-huggin' hippy crap!
  16. FUD, I'd say by HardCase · · Score: 4, Informative

    Let's see - the GeIL memory is rated at DDR2-533. The module from the vendor ran at DDR2-942. The module from the store ran at DDR2-842. Now, Tom makes this out to be some big controversy, but it seems to me that a module running 36% faster than specified is no small thing, particularly at that high of a data rate.

    I'm an engineer who designs memory modules. In most cases, our modules are overclockable, at least to some degree - some go faster than others. At the sort of speed that Tom's Hardware is running, I'm not really surprised that there's more than a 2 or 3% variation in performance, espeically if the chips on those modules came from different manufacturing lots. At the outer limits of memory speed performance, the tiniest changes in parasitic capacitance can be death to performance - and those values change from lot to lot, even from wafer to wafer.

    When manufacturers specify that 2% to 3% tolerance, they're referring to the module's performance at its rated speed, and that makes sense. Plug two modules into a system and they will run in virtual lockstep - at their rated speed. There are a million analogies that I could use, but the bottom line is that there are assumptions and statements in Tom's article that just aren't right.

    Maybe the module was cherry-picked and maybe it wasn't, but, if nothing else, a sample of two doesn't make for much of a study. After all, if the retail module had been DOA, a pedantic person could say that GeIL cherry-picked the evaluation samples and sends all the defective modules to retail.

    -h-

  17. Re:Is this a surprise??? by general_re · · Score: 4, Interesting
    Most things seem crazy when analyzed as a percentage...must be a learned behavior....

    Actually, it's innate human nature to think of things that way. Put a one pound weight in one hand, and a two pound weight in the other - virtually everybody will be able to tell the difference between the two. Now put a forty pound weight in one hand, and a forty-one pound weight in the other - very few people will be able to tell the difference, despite the fact that it's a difference of one pound in both cases.

    The reason we perceive the two cases differently is that, in the first case, "B" is twice as heavy as "A", whereas in the second case, "B" is only 2.5% heavier than "A". Or if you don't have heavy objects handy, get a three-way lightbulb and a lamp to match. Notice how the jump from 50 to 100 watts seems like a bigger jump in brightness than the jump from 100 watts to 150 watts. That's because, in percentage terms, it is a bigger jump. It's how we're wired to see the world, in terms of percentage differences.

    --
    ABSURDITY, n.: A statement or belief manifestly inconsistent with one's own opinion.
  18. Hardware Swap Idea by jfuredy · · Score: 5, Interesting

    Tom's Hardware and other reviewers may not be able to buy their tested items from retailers, but I can think of a great way to get retail items without any cost to them. When they receive a "cherry picked" piece of hardware they can post it on their website and ask for users to register to purchase a matching retail item to trade. The "winning" user can then get a retail part, ship it to the reviewer, and receive the primo hardware in return. This way the reviewer gets to test both parts, and the user has a good chance of getting a hand-picked piece of hardware. Win-win. Just an idea.

    1. Re:Hardware Swap Idea by My+name+isn't+Tim · · Score: 3, Informative

      I used to work for a large video card manufacturer and I can confirm that those exclusive first reviews of new chips are engineering samples. Being engineering samples they tend to be spec'd a little higher since the end product will be locked in lower to allow for higher chip yields. Once they are done with the review the cards are returned and eventually destroyed (although some samples do make it out in the wild). There's also the issue of drivers. Since the cards are not released yet when they are being reviewed they are generally not performing the best since there isn't much test data so it all works out in the wash.

  19. Re:Not Surprising by dgatwood · · Score: 3, Interesting
    There's another possibility that you aren't considering. Manufacturers bin their parts based on two things: actual performance and demand for parts at a given performance level. This may result in higher quality parts getting marked down; it happens more often than you would expect.

    Let me explain. If a major computer manufacturer, major RAM stick manufacturer, etc. needs parts, they get a contract---usually months or years in advance---with one or more of the vendors that provide that part. In that contract, the chip manufacturer (in this case) agrees to provide a quantity of parts at a particular speed, with guarantees that the RAM stick manufacturer (in this case) will be able to get that many at the speed in question, and at the price specified.

    What usually happens in these cases is that the manufacturer of the part can't call it a faster part because that could be in violation of the contract terms for other manufacturers which may specify that they can't sell the faster parts to their competitors at a lower price. Thus, they are required to remark the chips at a lower speed than they were actually built to support in order to comply with their contractual obligations. This sort of thing can happen regularly, particularly if the manufacturer operates fairly close to their maximum yield; it doesn't take much to botch a batch of chips.

    Thus, it would not be at all surprising if the DRAM stick vendor ended up making some runs with higher quality parts than they originally specified. There's no reason to assume that the DRAM stick vendor knew that the parts were above-spec parts at the time because they would not have been marked as such.

    To assume that the DRAM stick vendor did this on purpose from a single sample is a pretty big stretch. Now if you see a pattern of this, it might be worth looking into. As it is, it just sounds like FUD to me.

    --

    Check out my sci-fi/humor trilogy at PatriotsBooks.