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Memory Manufacturers Could be Cheating

Mark Brown writes "Tom's Hardware is live-testing DDR2 memory products in order to determine whether memory manufacturers submit cherry-picked products for reviews. 'GeIL DDR2-667 that was claimed to be purchased performed worse than the review samples they got: 471 MHz for the review samples vs. 421 MHz for the retail memory.'"

18 of 223 comments (clear)

  1. O'RLY by Hinhule · · Score: 5, Insightful

    Oh dear lord, a company wants to make sure their product gets the best review possible and tests it before they send it.

    I'm shocked!

  2. In Other News... by MudButt · · Score: 4, Insightful

    ... Job seekers have been putting ONLY their best accomplishments on their resumes
    ... Advertisers are STAGING their product photo shoots
    ... etc

  3. No way by dg41 · · Score: 5, Funny

    No way, there can't be anyone making dishonest or cheap mem... PAGE_FAULT_IN_NONPAGED_AREA

    1. Re:No way by The+Real+Nem · · Score: 5, Funny

      ARTHUR: There! Look!
      BEDEVERE: What does it say?
      GALAHAD: What language is this?
      BEDEVERE: Brother Maynard, you are a scholar.
      BROTHER MAYNARD: It is Aramaic!
      GALAHAD: Of course. dg41 of Aramathea!
      ALL: Of course.
      ARTHUR: What does it say?
      BROTHER MAYNARD: It reads ... "No way by dg41 (743918) on Wednesday April 12, @02:35PM (#15116780)"
      *EXCITEMENT*
      "No way, there can't be anyone making dishonest or cheap mem... PAGE_FAULT_IN_NONPAGED_AREA"
      ARTHUR: What?
      BROTHER MAYNARD: "The PAGE_FAULT_IN_NONPAGED_AREA..."
      BEDEVERE: What's that?
      BROTHER MAYNARD: His computer must have crashed while typing it.
      BEDEVERE: Oh, come on.
      BROTHER MAYNARD: That's what it says.
      ARTHUR: But if his computer was crashing, he wouldn't bother to type "PAGE_FAULT_IN_NONPAGED_AREA". It would just crash.
      BROTHER MAYNARD: It's down there typed on slashdot.
      GALAHAD: Perhaps he was dictating.
      ARTHUR: Shut up. Is that all it says?
      BROTHER MAYNARD: That's all. "PAGE_FAULT_IN_NONPAGED_AREA".
      ARTHUR: "PAGE_FAULT_IN_NONPAGED_AREA".

  4. Well, duh! by bwcarty · · Score: 5, Insightful

    There's a reason why Consumer Reports buys all of their products for testing through normal retail outlets.

    1. Re:Well, duh! by Nananine · · Score: 5, Informative

      Retired Washington Post food critic Phyllis Richman used to work around trumped-up meals like this by dressing down and not telling restaurants what days she'd be coming in to try the food. She even went so far as to hiding most of her face in photos so no one could publicly identify her. Really, one of the best critics to ever be published, I really miss her reviews.

      Product reviews in general are a bit more difficult. Although the aforementioned Consumer Reports has a great thing going for them in purchasing products from stores, the thing is that they can AFFORD to do that. Most publications and websites can't, forcing them to rely on review samples. Car companies in particular are notorious for fine-tuning their review vehicles, which why Consumer Reports is highly respected for their year-end car accolades.

  5. Tom's has nothing to complain about by Anonymous Coward · · Score: 5, Insightful

    Memory is rated to perform within certain specifications. If it doesn't perform well within this range, that's a legitimate complaint.

    Tom's is complaining about something totally different. They are seeing how well the memory will overclock. But the manufacturer makes no claims about how well it will overclock. They explicitly tell you that they cannot guarantee what will happen. This is a reasonable position on their part.

    But what Tom's is asking is for all memory from a given manufacturer to overclock the same. This is crazy. The manufacturer has every right to switch production methods and to make other changes which could affect overclocking performance. The only question should be: does the memory perfom as specified.

    If you overclock your memory and it works well, good for you. But you have no right to complain if overclocking doesn't work as well as you want!

    1. Re:Tom's has nothing to complain about by poot_rootbeer · · Score: 5, Insightful

      the manufacturer makes no claims about how well it will overclock.

      THANK you.

      Since the retail product and review sample were both rated as DDR2-667 (or is it 553? Depends on whether you're reading page 2 or page 2 of the "article"), neither one needed to perform reliably at memory clock rates any higher than 333.5MHz. That the retail product didn't fail until it was overclocked to 25% more than its rating suggests to me that it's solid kit.

      I would also hesitate to conclude from the findings that any hardware vendor routinely sends out review samples that outperform retail units. We only have TWO data points here, not enough to extrapolate any type of meaningful findings. For all we know, a different review sample from the same manufacturer would fail at only 340MHz.

  6. methodology questions by Anonymous Coward · · Score: 4, Insightful

    1) The article says that they bump the clock rate until the systems crash.
    I'd be a little happier with running a memory test and running at progressively faster speeds until it detects an error. Some memory errors might not cause the system to crash ... just to carry on running with bad data.
    2) They have two "identical" systems ... one for the review sample, and one for the retail purchased.
    How do they know that all the components in the identical systems really have exactly the same specs? It would be more fair use just one system, or after the tests complete to swap the ram and re-run.

  7. Re:Is this a surprise??? by Austerity+Empowers · · Score: 4, Informative

    Taking a sample size of 1, not really. Their test leaves something to be desired. They really ought to be testing both memories in both systems, several times before jumping to conclusions. Slight variations in PCBs and silicon can build up to cause appreciable differences. Ultimately overclocking is taking entire designs well outside their specified operating limits. To do this reliably you need to test thoroughly on many samples.

    The part of it that convinced me that they're right anyhow is the memory supply voltages. "Normal" on the cherry picked Gigabyte board was ~2.2V, normal on the storebought was ~1.83V (FVI 1.8V is the DDR2 spec supply voltage). You'll have to take my word for it, but THAT variation is huge. People who build computers do not tolerate voltage discrepancies like that, it's out of spec for the devices which usually allow 5% variation (1.71V-1.89V). You can verify this by going to Hynix/Micron/Infineon and pulling down a DDR2 component datasheet.

    The headline is beyond wrong though, it's probably actually criminal. GeIL does not control the memory supply voltage (they make the DIMM), Gigabyte does (they make the mobo). GIGABYTE is cheating.

    It's very easy to figure out if memory makers are cheating: take the heatsink off, look at the device part numbers and look them up. There's not a whole lot to tweak that doesn't involve a complete redesign of the DIMM. If they cheat it's almost always because they used a DDR2-400 device but branded their DIMM as DDR2-something_higher.

  8. I don't really see the problem by LWATCDR · · Score: 5, Insightful

    The ram was rated as DDR2 667 even the retail at 421 MHZ. That comes out to DDR2-842 doesn't it?
    The ram met and far exceeded it's rated clock speed. Sure the give good stuff to reviewers. If the review sites want to do valid tests of which brand of ram is the best for over clocking they would have to purchase multiple samples of each brand from the retail channel.
    When overclocking the truth is your results may very. If you are pushing past specs then some will work and some will not. Heck even different production batches will give different averages.

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  9. Specs are for advertising. by dada21 · · Score: 4, Insightful

    Horsepower in cars rarely meets up with the numbers. Fuel efficiency, either. Carb content in food is labeled, but most people don't read the serving size, so that is advertising funk, too.

    Why should this be different? When a company ships a product to be reviewed and tested, they'll ship the best. When they test their own, they'll test the best. You should NEVER accept that specs are factual, and you should spend some time confirming what you bought.

    This is the great thing about specs -- if they're lies, just return the product. If a company lies enough, the customers will go elsewhere.

    It is really all common sense.

  10. HARDOCP started doing something similar by Shivetya · · Score: 4, Informative

    http://www.hardocp.com/reviews.html?cat=MjUsRGVza3 RvcCBDb21wdXRlcnMsaGNvbnN1bWVyLCws

    What they are doing is having other people buying systems and then reviewing those systems. They will only review systems where they have an agreement with the manufacturer that the computer can be returned at the end of the review. The key is that the manufacturer never knows who is getting a system which may be subject to review.

    It actually works well for both parties. Some manufacturers are proactive in the forums and even acted on complaints received, strengthing their processes.

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
  11. Naive by jemenake · · Score: 4, Insightful
    GeIL DDR2-667 that was claimed to be purchased performed worse than the review samples they got: 471 MHz for the review samples vs. 421 MHz for the retail memory.
    PLEASE don't tell me that you're surprised by this. In fact, you should be surprised if it isn't happening.

    Recall the hubub from as recently as a half-decade ago, when video card manufacturers were rigging their drivers (or the cards themselves) to recognize when they were being asked to draw the same patterns over and over again (like, say, 10,000 colored boxes, or circles... like benchmark programs do) and would silently decide to perform only a fraction of them to jack the benchmark numbers up?

    Never, ever trust the results from an item that the company sent you when they knew you were a reviewer. You should just go out and buy one off the shelf in a store. If you can't afford to do that, buy one from a store and ask the company for a review sample, return the sample to the store and test the, now free, one that you got "in the wild", as it were.
  12. Re:Is this a surprise??? by Trejkaz · · Score: 4, Insightful

    Hardly.

    A DDR-667 chip (or more specifically, a PC2-5300 stick) is supposed to run at at 333 MHz. So one runs at 421 MHz and the other runs at 471 MHz. To me, it looks like both of those sticks are performing way faster than the specification requires.

    Isn't this just the price the user pays for being too stingy to pay for a memory stick which is actually rated to run at 400 MHz in the first place?

    --
    Karma: It's all a bunch of tree-huggin' hippy crap!
  13. FUD, I'd say by HardCase · · Score: 4, Informative

    Let's see - the GeIL memory is rated at DDR2-533. The module from the vendor ran at DDR2-942. The module from the store ran at DDR2-842. Now, Tom makes this out to be some big controversy, but it seems to me that a module running 36% faster than specified is no small thing, particularly at that high of a data rate.

    I'm an engineer who designs memory modules. In most cases, our modules are overclockable, at least to some degree - some go faster than others. At the sort of speed that Tom's Hardware is running, I'm not really surprised that there's more than a 2 or 3% variation in performance, espeically if the chips on those modules came from different manufacturing lots. At the outer limits of memory speed performance, the tiniest changes in parasitic capacitance can be death to performance - and those values change from lot to lot, even from wafer to wafer.

    When manufacturers specify that 2% to 3% tolerance, they're referring to the module's performance at its rated speed, and that makes sense. Plug two modules into a system and they will run in virtual lockstep - at their rated speed. There are a million analogies that I could use, but the bottom line is that there are assumptions and statements in Tom's article that just aren't right.

    Maybe the module was cherry-picked and maybe it wasn't, but, if nothing else, a sample of two doesn't make for much of a study. After all, if the retail module had been DOA, a pedantic person could say that GeIL cherry-picked the evaluation samples and sends all the defective modules to retail.

    -h-

  14. Re:Is this a surprise??? by general_re · · Score: 4, Interesting
    Most things seem crazy when analyzed as a percentage...must be a learned behavior....

    Actually, it's innate human nature to think of things that way. Put a one pound weight in one hand, and a two pound weight in the other - virtually everybody will be able to tell the difference between the two. Now put a forty pound weight in one hand, and a forty-one pound weight in the other - very few people will be able to tell the difference, despite the fact that it's a difference of one pound in both cases.

    The reason we perceive the two cases differently is that, in the first case, "B" is twice as heavy as "A", whereas in the second case, "B" is only 2.5% heavier than "A". Or if you don't have heavy objects handy, get a three-way lightbulb and a lamp to match. Notice how the jump from 50 to 100 watts seems like a bigger jump in brightness than the jump from 100 watts to 150 watts. That's because, in percentage terms, it is a bigger jump. It's how we're wired to see the world, in terms of percentage differences.

    --
    ABSURDITY, n.: A statement or belief manifestly inconsistent with one's own opinion.
  15. Hardware Swap Idea by jfuredy · · Score: 5, Interesting

    Tom's Hardware and other reviewers may not be able to buy their tested items from retailers, but I can think of a great way to get retail items without any cost to them. When they receive a "cherry picked" piece of hardware they can post it on their website and ask for users to register to purchase a matching retail item to trade. The "winning" user can then get a retail part, ship it to the reviewer, and receive the primo hardware in return. This way the reviewer gets to test both parts, and the user has a good chance of getting a hand-picked piece of hardware. Win-win. Just an idea.