Philips Patents Technology to Force Ad Viewing

Posted by ryuzaki0 on Tuesday April 18, 2006 @11:28AM from the pure-evil dept.

An anonymous reader writes "According to New Scientist, Philips has filed a patent for technology to force viewers to watch the ads in a program. Basically they plan to add extra flags to the Multimedia Home Platform that would stop controls from working until the ads are finished." From the article: "Philips' patent acknowledges that this may be 'greatly resented by viewers' who could initially think their equipment has gone wrong. So it suggests the new system could throw up a warning on screen when it is enforcing advert viewing. The patent also suggests that the system could offer viewers the chance to pay a fee interactively to go back to skipping adverts."

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Re:Well... by jfclavette · 2006-04-18 11:47 · Score: 0, Flamebait

So that means either, A) There are a lot of liars on Slashdot. B) There are a lot of pirates on Slashdot. C) There are a lot of whiners on Slashdot. Because Microsoft sure does get a lot of flack. Oh, the correct answer is: All of the above I guess.