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Philips Patents Technology to Force Ad Viewing
An anonymous reader writes "According to New Scientist, Philips has filed a patent for technology to force viewers to watch the ads in a program. Basically they plan to add extra flags to the Multimedia Home Platform that would stop controls from working until the ads are finished." From the article: "Philips' patent acknowledges that this may be 'greatly resented by viewers' who could initially think their equipment has gone wrong. So it suggests the new system could throw up a warning on screen when it is enforcing advert viewing. The patent also suggests that the system could offer viewers the chance to pay a fee interactively to go back to skipping adverts."
No, you bought the DVD. Unless you mean you brought it to your friend's house, although that doesn't imply payment of any kind.
When they came for the communists, I said "He's next door. Take him away. Goddam commies."
I would like to offer Philip's a big F*CK YOU!!! There's a reason why I channel surf and it's usually to avoid ads. Doesn't it seem somewhat wrong to try and force someone to do something against their will?