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In-Game Advertising Poised for Explosive Growth

Posted by ryuzaki0 on from the kaboom dept.

bart_scriv writes "A new study from Yankee Group predicts a fivefold increase in the in-game advertising market over the next four years. The market, which grew from $34 million in 2004 to $56 million in 2005, is expected to reach $732 million by 2010. Although in-game advertising is currently controlled by a small number of independent networks (IGA, Massive, etc.), the study suggests that the larger game companies will eventually dominate the market by bringing ad serving in-house."

4 of 65 comments (clear)

  1. So how would an in-game ad-blocker work? by Paul+Bristow · · Score: 2, Funny

    Inquiring minds want to know!

    --
    - Paul
  2. I can see it now.... by Ugly+American · · Score: 5, Funny

    "This headshot brought to you by Barrett Rifles."

    --
    For sale: one sig space, gently used. Inquire for details.
  3. So.... by jasen666 · · Score: 3, Funny

    Since the game will now generate ad revunue, that means they can sell them a little cheaper right?

    *cue game company execs staring idly at the ceiling tiles

    er, pay the hardworking programmers and developers a bit more?

    *more tile counting

    Oh, line executive coffers and retirment plans?

    *CEO and CFO highfive

  4. You have found... by TylerChambers · · Score: 2, Funny

    the Mountain Dew Broadsword of Uleharm. Bonus +5 to stamina, 10% chance to cast Berzerker Rage on self during melee combat. Do the Dew!