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In-Game Advertising Poised for Explosive Growth

Posted by ryuzaki0 on from the kaboom dept.

bart_scriv writes "A new study from Yankee Group predicts a fivefold increase in the in-game advertising market over the next four years. The market, which grew from $34 million in 2004 to $56 million in 2005, is expected to reach $732 million by 2010. Although in-game advertising is currently controlled by a small number of independent networks (IGA, Massive, etc.), the study suggests that the larger game companies will eventually dominate the market by bringing ad serving in-house."

1 of 65 comments (clear)

  1. More realistic by cl191 · · Score: 4, Informative

    I actually like seeing real life ads in games, games like SWAT4 with real movie posters or real coke machine makes it much more realistic IMO. But then of course it will get annoying if it's too intrusive, like flyers/posters everywhere on the wall and floor. On another note, I found it interesting that in SWAT4, most of the computers in the game are destructible, while the one with ads on the screen are indestructible.