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Is Piracy In the Consumers' Best Interests?
moviemodel writes "Warner Home Video in China are beginning trials of 'simple pack' DVD releases at $1.50. They state they are doing this as a test to see if they can recover a market lost to pirate DVD's at 75c each. They also sell higher priced and more complete DVD sets as 'silver' and 'gold' packs. Maybe this marks the beginning of movie industry realism and long hoped for shift in business models, forced by piracy. Perhaps they can take it on as a better model for movie downloads worldwide, facing the same problem of competition from pirated movies. Is such a model viable in the long term?"
They have less of my money at $1.50, which is good. When they get what they're currently charging there's a risk they'll make more crap films starring clueless overpaid actors, and that's not a risk I'm prepared to take. I only watch a film once, so why pay more for a DVD than it costs to watch in the theater?
At least they can make some money now selling cheap DVDs instead of nothing selling overpriced ones.
s such a model viable in the long term?
Of course is viable. You just profit less. And even that perhaps is not true. I've been in China, where you can get absolutely anything in DVD for about 1 dollar each. In fact, it would be difficult for you to try and get a properly licensed film in China. I know I didn't found any. And there was another difference. I had friends there that had more that two thousand DVDs at home, many of which they hadn't had time to see. They simply bought on impulse, because spending 1 dollar is not something you think a lot about. Of course my friends had higher than average (for China) earnings, but in time more and more chinese families will approach that income level.
My bet is that if you had DVDs priced at 1.5$, film copyright infringement would end as we know it, and the amount of dollars spent in DVDs by the average family would grow. I cannot guess if that increase would be enough to compensate for the much-reduced margin on each DVD, but I would bet it would be better bussiness in the long term.
Add to that the release of DVDs on the same day of first screening (sell the things as people exits the cinema), and you have the film distribution model of the future. Big-screen film watching is a fundamentally different experience than DVD watching, and there is but little market cannibalising between the two of them. Film distributors should start to know that.
Rome taught me patience and assiduous application to detail. Virtues which temper the boldness of great, general views.
Copyright has its right to exist. When someone creates something, he puts time and money behind it, develops it and he should have a chance to earn money that way. If you take this possibility away, the looser would be the artist who is already getting ripped by the studios. Studios wouldn't sign contracts with him anymore. They'd wait for him to perform, tape it and distribute the song that way, without giving him a cent. Or they wait for him to spend his own money to press a few CDs, rip those CDs, hype it, and sell it as their own.
And we all know how much they know about marketing and hyping, and how little about art.
In fact, killing copyrights would even put those artists out of business who still create art. They're few, they're well hidden on the 'net and you have to search them, the studios won't throw them at you.
And as a bottom line, we, the ones who enjoy their art, would be the loosers on this one.
Copyright isn't the problem. The problem is that the balance is off. Copyright came into existance to create a balance between those who produce, those who distribute and those who consume content. The balance is way off. But that doesn't mean we have to throw the right out, we just have to put it back into balance.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
If I BUY a DVD, I get warnings, ads and stupid menus that I can't bypass on my standard DVD player.
If I download a ripped movie, I get the movie I want without the crap. It starts the moment I put it in the player.
Right now, I prefer downloaded movies over pressed copies because I'm actually getting a superior product.
1.50? You don't even have to go that low. Make them 5 bucks and you already have a deal.
Your plan would work in the US. Unfortunately, the article is talking about China. These are two very different markets. And as deep44 mentioned, when you're competing with 75 cent versions, 5 bucks is still too much. $1.50 seems like a very reasonable number for this trial run.
This guy's the limit!
If they sell discs where the main feature (i.e. the movie itself) is crippled, for example by lower bitrate than on premium edition, by having no English language track, or by having forced subtitles to go with, this won't beat pirates.
If they sell discs with high-bitrate main feature (DVD-9 filled to the brink please), original-language soundtrack available and no UOP gimmicks, they win. Hell, if they do it consistently, they could sell such discs for a whopping $4.30 in Russia and I would gladly buy them over pirated ones. Besides I throw the box away, anyway, and pack the discs into a wallet to save space right away. Just give me the properly mastered stuff, no frills.
To bad I suspect the cheap licensed edition would be crippled. Then pirates, who care about customers more, get my business.
17779 eligible voters in a district, 17779 'vote' as one. This is Russia.
I think the important thing to note here is that piracy *can* be beneficial in some circumstances. It doesn't mean that it always is.
This guy's the limit!
What's really going on is the effect of the public community.
OpenSource, GPL, Musicians and Bands offering their music for free MP3 download, Linux - free OS, Blender, Gimp, OpenOffice...all free software that are comparable to commercial versions are a part of a HUGE new revolution that have literally SNEAKED upon the commercial industry, and because of their own onslaught on people...threatening legal users with DRM, SpyWare and restrictions....haunting people down for just being "people" - have brought fire to this revolution.
Because of this revolution, more and more people will witch to free alternatives, and the "biggies" didnt even see it coming for all their own greed and hysteria.
The way we exchange services - will change forever.
What this world is coming to - is for you and me to decide.
when you abuse your monopoly position by price gauging, piracy becomes your competition.
Shame humanity has to enact change through illegal acts. Next up we change the US government via sniper rifle.
/= Immoral.. Yet, if something is illegal long enough, people seem to think it is immoral.
Aren't pretty much all changes enacted through 'illegal' acts? civil disobedience, revolutions, founding of the United States of America..
Illegal
--- We need more Ron Paul!
People who steal are very good at talking people into thinking that what they did is OK
Ya mean like constantly expanding the range of copyright laws so that nothing ever actually goes into the the public domain, so the free money cow never dries up?
KFG
Man, you slashdotters are all the same. First, it was all "read the article, read the article, blah blah blah, rtfm", and now it's "read the summary, rtfs". I bet next you'll be wanting people to read the entire headline before posting! Well, good sir, from now on, I fully intend on just glazing over the keywords of the summary, maybe one or two of the works in the links, and then posting the first thing that comes to my mind!
"Quoting famous computer scientists out of context is the root of all evil (or at least most of it) in programming." - K
I think video rental changed that by showing that alot of people would buy a video if it were sold at a lower price, and the studios would reap the profit instead of the people who rented the video. In many ways the video rentals places were stealing money from the studios in the same want online piracy is, and video became priced to compete with that grey area of acquisition.
Now, when we got DVDs the studios got greedy. They jacked the price, but that was somewhat defesible becuase of the added value. What they did do is put unskippable ads, warning, etc that made the DVD less valuable. In most cases, one cannot just put a DVD in and have it play. In addition, if one just wants a movie, it can't be had. The consumer is forced to pay for the extra content. And if the consumer wants to keep the original for backup and watch a compressed version in a more convinent format, for instant putting an entire series of one DVD, that cannot be easily done.
So the economics is this. People who want the DVD product tend to pay for it. People who merely want to watch the film once tend to rent it. People who do not want the DVD product, but want the film, are just out of luck. There is simply no legal way to aquire the film without the baggage.
And so we back to the dawn of video rental. There is no legal way to acquire the product, but there are many grey areas in which the product can be aquired. So the studios are either going to ignore this demand and perhpas not maximize profit, or find a way to tap at least some of the sales. There are limits. DVD DRM is not going away, so person who do not want to deal with 10 DVD for a season are still going to download, but a $1-5 basic edition goes a long way to satisifying the basic market.
"She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
Every time you pirate a movie, the studios lose the cost of that movie. If the movie costs $20 then they lose $20, and if it costs $30, then they lose $30. They know they can't possibly compete with free, so they're doing the best they possibly can to reduce their losses. By only charging $1.50 for each copy, this will cut their piracy losses considerably even if they don't sell any.
12 of 36 000 is 1/3000 = so your math is out by a factor of around 10.
$8 for a DVD isn't so bad (assuming the rest of your calcs are correct - I didn't check)
This idea was invented by Shampoo.
I've seen several people refer to pirating as "stealing". Keep in mind, it's only stealing when you would have gone out to purchase it in the first place! At least that's how most justify it.
If I clone something (like a nice stereo, for instance - impossible, but for the sake of our conversation), it's not really stealing it. If I make it available to other people (i.e. like sharing my stuff on P2P), that's almost worse than stealing... but if I clone something that I wouldn't have purchased to begin with, that's incredibly easy to justify, because there's no money lost. Again, I wouldn't have gone out to purchase a $25 DVD, whether it could be had for free or not, just like I wouldn't have gone out and purchased a $1200 stereo when my $150 Aiwa that I already bought works great. There's no physical product missing somewhere... I cloned it. Now if I could only clone a Viper...
The ultimate question in my mind is, what is the actual cost of manufacturing and distributing? It's like a $0.03 piece of plastic, the disc that is. Generic packaging like they talk of here can't cost very much. If it gets 15x the people to start buying movies again IN ADDITION to the people who currently pirate them, well... for $3 or $4 per release like some have suggested, I bet they stand to make their money back.
Certainly the music industry won't be far behind in this little "experiment".
A few years ago Polish magazines started to include DVD movies. I'm not sure how the deal with the distributors worked but essentially you could buy a magazine without a movie for $1-$2 or with a movie for $3-$4. With some less popular movies you could even get 2 or 3 movies in one magazine so one movie could cost you $1 (I got 3 excellent Almodovar's movies this way). The magazines were doing it for the promotion and probably didn't earn anything extra (but got more circulation). The movies were indeed basic, in a paper envelope, without extras, without other language versions but they were just fine. The movies were not new but you could buy good movies that were a few years old or sometimes last year's movies. I don't know how the deal worked for the distributors but I bought several movies that I would never purchased for a full price so they got a profit from me. The only drawback was that the selection was limited (essentially with several magazines on sale at a time you could choose among several titles). But you also got the magazine (ussually a stupid one, though) free. The movies are still sold this way so it seems it is profitable.
Save the bandwidth. Don't use sigs!
Yes, it's almost as if you could draw two intersecting lines. One line would represent the number of units people would demand as the price increases. The other would represent the number that manufacturers would be willing to supply as the price decreases. I wonder what it would mean when those two lines intersected.
Today's Sesame Street was brought to you by the number e.
That position is very short-sighted. It isn't "theft" to extend copyright laws. The rough analog to the copyrighted material devolving from private property to public property is Congress writing a law that causes your house to be turned over to the city after 100 years. While you almost certainly will be dead when it happens, what public good is enhanced by destroying private ownership?
That's not even a roughly accurate analog. Real property is finite. There is only so much real estate on the planet. Ideas are not. Therefore, scarcity of real property exists without any outside involvement by the state or any other actor. Scarcity of intellectual property is a legal construct designed to provide people who create innovative ideas with the ability to profit from them for a short time, in order to spur the development of new ideas, which are beneficial to society as a whole.
The impetus for creation of intellectual property right flowed from the goal to improve society by providing a carrot to innovators. It was government intervention in economics, not the development of a fundamental right akin to life, liberty, and the pursuit of happiness.
While I'm sure the public good can be shown to be "served" by confiscating physical works of art, it still smells like theft to me. Is the case any less obvious with intellectual property that is essentially entertainment?
The public good has not been shown to be served by confiscating physical works of art, which is why in the United States the government can't just come and snatch up that Picasso you have hanging in your den. Intellectual property that primarily serves entertainment purposes is not physical. It is constructed by the legal system, in the same way that any other IP right is constructed. Recorded art in particular is the beneficiary of government largesse.
If there were no way for us to record musical works or create movies, artists would still be able to make money through live performances, because those performances would be naturally scarce, without any government intervention. This is in contrast to the situation we have today, where music and movies are anything but scarce. They are all around us, distributed in a wide variety of forms. Yet the movie and music industry would have the government continue to enforce an arbitrary scarcity that bears no relationship to economic reality. If we were talking about the distribution of physical products like silicon chips or automobiles, we'd call this protectionism - government intervention that serves no party but the big businesses being protected. Ultimately, it doesn't even serve them, given that it only shields them from economic forces that should be causing them to alter their business model.
Copyright coverage for a short time does spur creation of new art, but copyright of any duration is always a tradeoff between the previously-existing natural rights of society at large and the artificially-created rights given to the copyright holder.
"The primary objective of copyright is not to reward the labor of authors, but '[t]o promote the Progress of Science and useful Arts.'" - Justice Sandra Day O'Connor, writing for the majority in Feist v. Rural Telephone Service Company, Inc. (1991)
Read the EFF's Fair Use FAQ
Congress has breached a lot of such contracts with the public in the past fifty years or so.
Perhaps the difference between me and most Slashdotters is that I have actually been alive through those 50 years.
To me these breaches are not historical breaches of contract with the public, but actual breaches with me.
I was made specific promises that specific works would enter the public domain at a specific time.
They did not.
This is the breach, not merely that copyright law was modified.
KFG
I think the contributor needs to check his sources....
;)
Walking into the supermarket tonight I bought "V for Vendetta" for five RMB, currently thats about 60 cents. He's obviously a tourist.
It really is that bad here - but ive noticed that some studios are already doing this. Ive seen 60 RMB ($7) movie packs that are what we would see in the states - but who the hell would think of buying that when the best movies are not only cheaper but on every corner and more convenient. That said I have seen some maor releases (Harry Potter for one IIRC) that were on sale for only 20 kuai ($3) but still - when I can get it for 60 cents and its just around the corner.....
Its funny, a few weeks ago there were (almost) no bootleg DVD's for sale in Beijing. Apparently the government randomly declares "No Illegal Wares" weeks like twice a year. Who knows. The more I stay here the more it makes sense - and that is the scary part
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Oh great, another dupe...
...gives you a unique perspective and brings home reality over their BS they spew. I'm in a similar half a century + change personally screwed by those bozos. A couple of my pet peeves are them continuuing to muck about with gun rights after they promised the 68 act would be "it", no more after that, and later on with the huge illegals amnesty during the reagan years (I think, don't remember, 84??), then they said they would "crack down" and "enforce the laws on the books".
Oh ya, my all time *favorite* "random courtesy roadblocks". WTF is up with that?? Remember back in school we were taught only supremely evil and totalitarian bad places like east germany and whatnot had those sorts of roadblocks (Your papers please!) and how wrong and illegal it would be here?
Man, there's a bunch. You are right, people of a younger age don't have any frame of reference on some of these subjects outside of an academic one.
Now here's one I keep trying to maintain a frame of reference on, the great depression. It's hard, but I try, I keep it in the back of my mind when I look at economic news andd geopolitical events. I wasn't around then, but my parents and aunts and uncles, etc, were, and I distinctly remember the stories they told me about it and how amazingly fast things can change and how utterly bogus the stock market/government currency manipulators are when it comes to hosing the population with their congames. Keep promising them just this huge something for nothing deal until they are all sucked in, then WHAMO, drop the hammer and walk off with all the REAL wealth leaving the peons holding the bag with worthless paper. Seems they pull this stunt on a big scale every other generation or something, because it takes that long for people to "forget" those "leaders" main skill set is *lying*. They are professional grifters.