Timeline Set for Intel/AMD Antitrust Trial
Vitaly Friedman writes "The stage is set for the biggest tech battle in years: the antitrust lawsuit filed by AMD against rival Intel. What sort of effect is it likely to have on the industry and the consumer? From the article:
'Last year, the company filed an antitrust lawsuit against Intel, claiming that their rival had "unlawfully maintained its monopoly by engaging in a relentless, worldwide campaign to coerce customers to refrain from dealing with AMD" for more than ten years. AMD has already subpoenaed computer manufacturers, retailers, and even Microsoft to provide documentation pertaining to the case. Now, the timeline has been set for the trial of the Megayear to commence.'"
Is there really that much of a difference between using an Intel chip and an AMD chip?
Yes. However, it has more to do with the integrated IO fabric (hypertransport) than it does with the aspects of the chip that you consider traditional duties of a chip. The AMD solution is highly differentiated from Intel in this way, although the impact to single-CPU system purchasers is minimal. AMD becomes truly distinct as a platform solution at CPU counts > 2. In this market, Intel really is being hurt by AMD right now.
C//
From the limited pieces of info I've seen, the case seems to focus on pricing.
Basically Intel had capacity to supply over 90% of the market. They would price the first 80% of the chips high and then use "volume discounts" for the last 10% of chips sold, taking them from 80% to 90% market share. Normally this is legal.
However, the end result was that the "volume discounts" priced the chips between 80% and 90% market share at below the cost to produce them.
In order for AMD to get more than 10% market share, they had to compete with Intel on this 80% to 90% market share area. But since Intel priced these below cost to manufacture, AMD could not compete.
From what I've seen Intel could be in serious trouble if this holds up because AMD could claim damages on the revenues of 10% market share over 10 years.