Timeline Set for Intel/AMD Antitrust Trial
Vitaly Friedman writes "The stage is set for the biggest tech battle in years: the antitrust lawsuit filed by AMD against rival Intel. What sort of effect is it likely to have on the industry and the consumer? From the article:
'Last year, the company filed an antitrust lawsuit against Intel, claiming that their rival had "unlawfully maintained its monopoly by engaging in a relentless, worldwide campaign to coerce customers to refrain from dealing with AMD" for more than ten years. AMD has already subpoenaed computer manufacturers, retailers, and even Microsoft to provide documentation pertaining to the case. Now, the timeline has been set for the trial of the Megayear to commence.'"
Megayear? Don't you mean Mebiyear?
This guy's the limit!
The trial is set to take place in 2008, don't know why this wansn't mentioned in the summary. It's hard to predict an outcome in this case. Was Intel simply using normal business sense when they tried to retain their power? It's not illegal to have a monopoly, but when you start harming the consumer things change. Did the large discounts Intel offered its customers to stay Intel harm the consumer or help? I'm sure many smaller businesses benefited from buying a certain number of (similarly priced to AMD) Intel chips to gain a discount. Isn't that creating more competition in the end? This case could set a precedent for what constitutes illegal practices by a larger company.
Exactly what part of "billable hours" seemed strange to you?
Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
According to this article, they've only recently hit 20%. That's a long way from 50%. It's certainly a respectable number, but Intel could easily keep them at bay by employing illegal tactics.
This guy's the limit!
It's pretty obvious from the current Dell situation that Intel has tried to keep AMD out and that's illegal.
Anti-competitive behavior hurts everyone. It hurts the customers, the economy, competitors and eventually erodes the competitive spirit of the company engaging in it.
Anti-competitive behavior seems to be running rampant these days and its important that Intel get in trouble for it. If they get away with it sends a signal to the business community that it's ok, everyone can do it. If they get meaningfully punished it will send a signal to businesses to clean up their acts and play fair.
The capitalist economic system requires fair competition to work properly. The computers and electronics industries have gone far away from fair competition and everything needs a real shake up.
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Speaking of Dell (Dintel) and them aquiring AlienWare (AMDware), and rumored they will still be using AMD cpus this begs the question. Will Intel pressure them to convert AlienWare purchases to Intel chips in due time? On the other hand, about market share, consider that Intel puts out so many, and so catchy ads on TV that no wonder they have such a huge market share. Unless I am blind I have not seen an AMD commercial. Just goes to show so many commercials for Intel, even if I did see an AMD commercial at some point, obviously it did stick into memory!
-- Brought to you by Carl's JR
AMD has had about 20% of the CPU market for 10 years now, so nothing is eroding. Their problem is that it has been the worst 20% (least profitable consumer segmenet for the most part, alhtough that's changing).
Intel's argument is:
(1) AMD sells every CPU it can possibly make
(2) AMD only has capacity for ~20% of the market
(3) The fact that AMD can't make profits on these CPUs is AMD's problem, not Intel's.
Whenever I hear the word 'Innovation', I reach for my pistol.
Is there really that much of a difference between using an Intel chip and an AMD chip? I know you need different motherboards and chipsets, but isn't that about it? As far as I understand, there is no difference in the applications, other hardware, etc. So the only thing you would have to maintain (as a boxmaker) is another set of motherboard specs and the BIOSes for them, and in exchange you get (today) better performing chips for the wattage. The fact that a massive organization like Dell has not done so leads me to think that Intel has been doing some arm-twisting.
OTOH, with Apple, which likes working with as small a set of hardware combinations as possible, I can see why they would only want to maintain one microprocessor family, motherboard chipset, etc.
So hard would it really be (financially, organizationally) for a Dell, Gateway or Apple to add the AMD chip to its lineup? Anyone have any concrete knowledge about this?
From the limited pieces of info I've seen, the case seems to focus on pricing.
Basically Intel had capacity to supply over 90% of the market. They would price the first 80% of the chips high and then use "volume discounts" for the last 10% of chips sold, taking them from 80% to 90% market share. Normally this is legal.
However, the end result was that the "volume discounts" priced the chips between 80% and 90% market share at below the cost to produce them.
In order for AMD to get more than 10% market share, they had to compete with Intel on this 80% to 90% market share area. But since Intel priced these below cost to manufacture, AMD could not compete.
From what I've seen Intel could be in serious trouble if this holds up because AMD could claim damages on the revenues of 10% market share over 10 years.