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FirefoxFlicks Winners Announced
prostoalex writes "The FirefoxFlicks competition has announced the winners of the Firefox video promo campaign. The winning videos are DareDevil, Wheee!, Fox Fever, This is Hot and Give me the the soap."
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...Only because it is the only one I ever saw, based on viral ability alone it wins
Mozilla presumably needs all the funding they can get. Where are they getting the money to pay for a site like this?
Wheee! Almost peed my pants. Played it over and over, this is funny on many levels, reminds me of the old Rocky and Bullwinkle cartoons, where little kids laughed, but there is an adult element that is hilarious.
As far as being effective for general advertising, I'm not sure... It may succeed on the level of getting people talking about it, "Do you GET that new Firefox commercial", or not. It's a bit of a wink and a nod to the tech demographic (taunting especially Microsoft and Netscape).
If I were making a SAFE choice for mass consumption, I'd probably go with the "Give me the Soap". Simple, mass appeal, cute, cuddly, with a clearly stated message. If I had some extra money, I'd produce and run both. If I had money to burn, I'd definitely do the Wheeee! just for fun.
Good job to all winners.
Funniest by far in my opinion was "Wheeee!". However, I didn't really see how it did anything to promote Firefox other than by bringing opinion to it. Maybe it was something to the effect of "all the other browsers will annoy you, but Firefox won't." I don't know. Made me laugh though and I watched it multiple times.
Not quite sure why "DareDevil" made it in there. Didn't really find it funny or informative, but it was well put together I guess. However, it did nothing to really promote firefox except for a very brief text message at the end. Again, well put together, but all but completely irrelevant to firefox.
"Give Me the Soap". Meh, mediocre. I guess it gets the job done and we all know that cute kids doing dumb things make up all chuckle slightly and say "ahhhhh", but just didn't seem to do anything for me...
"This is Hot" did a good job bringing out some of the plusses to firefox and didn't even need to resort to the bashing of other browsers! Kudos for that. Also, nicely animated. Very well put together piece. For those of you who claim that it doesn't make sense, how many commercials do you see on TV that make sense? Seriously, give it a break.
I think that the clear winner in my mind though is "Fox Fever". This puts together humor and information in one short and very well done piece of work. While not as funny as "Wheee!" it still provided me with a smile and a slight chuckle. More than I managed for pretty much everything but "Wheee!". Tacked onto that we had a commercial that points out the clean browsing that you get with firefox. Even the bashing of IE was done more of less tactfully.
OK, now that all that is out of the way, I would like to point out that I didn't see any of the other submissions. I only viewed the winners. Had I seen then, perhaps I would be more upset about who made the final cuts. Then again, I might like them all the more because the other attempts were far worse. I would like to say "good job" to any participants though. You are obviously far less lazy than me and I applaud that. Keep up the good work.
I have afollowing concern about the name of the browser in regards to international marketing:
In Chinese and Russian folklore, fox is an cunny evil treacherous animal. Given, tech community which does not care much about it already accepted firefox, but what about the general populace (target of the commercial number 5)? Does anybody care about folklore?
I do not believe in karma. "Funny"=-6. Do good and forbid evil. Yours, Oft-Offtopic Flamebaiting Troll.
statistics of browser popularity in Russia
I do not believe in karma. "Funny"=-6. Do good and forbid evil. Yours, Oft-Offtopic Flamebaiting Troll.
I just found it randomly browsing on Google Video for firefox flicks:0 1206353123
http://video.google.com/videoplay?docid=-22437165
It doesn't tell much about FF features, like "This is Hot" does (which is useful IMO). But OTOH the winning DareDavil is also rather focused on experience than screenshots and features. Similarily it has great editing and a nice music.
As opposed to DareDevil I think it's easier to understand -- the surfing girl uses "like" almost every second word.
Sadly my friend over at media-garden did not winm l
i still think his is the best...
http://www.media-garden.org/commercial/painter.ht
the painting is for sale if anyone wants to buy it...
-peter pressure
This contest was more of a joke than the jokes in the SNL that's on right now... Here
...sorry if that was a bit confusing
They got rid of there blog(Here) after a lot of the entrants posted "comments" questioning what happened to it. Read the comments on that page to see the problems but here's a sum up of what the general story is:
Facts:
-Before I say anything about the videos this is how the contest was to be done (Herel)1) Concept (30%); 2) Production Quality (30%); 3) Script/Screenplay (20%); 4) Use of Firefox Logo, Name, or Tagline (10%); 5) Jingle or Soundtrack (10%). The winners were all in the first 20% of the videos posted. Only around 30% of the ads have been posted.
-The winner of the competition "Daredevil" was posted online Apr. 11th on the firefoxflicks.com website...the contest ended Apr. 14th. This ad incorporates ALMOST NONE of the guidelines set forth other than the fact that she actually uses a browser. (And it's a clear of the recent coca-cola and American express ads... that's more of a rumor though but you decide for yourself)
-"Wheee!" was in complete denial of the FAQ that they posted (specifically Here) that said that other logos could not be used without permission and yet there goes IE, Netscape and Safari(not to mention the TOS on those logos on there websites(which can also includes modifying the logos in any way))
-"Fox Fever" had no video production quality other than that is was trying to be cheesy which can be argued to have not fallen under the scoring system set forth by the rules.
-"This is Hot" deserved to win more than an honorable mention. It fit the "rules" set forth perfectly and has a very high production quality that (in my opinion) can take on some super bowl commercials.
-"Give Me the Soap" was cute and could fit the rules perfectly.
-It starts to appear that the actual "winners" were not exactly following the rules and guidelines of the contest and the two honorable mentions fit it perfectly (which is probably why there were 2 "honorable mentions" because there wasn't any mention that there was going to be).
Rumors:
-I'll quote myself for the first "rumor":
"the only concern I have about the judging is that the 5 winners were among the first 25% up... I'm not to good at stat but doesn't that mean the odds of that happening unintentionally (5 hits within 25%) 1 in 1024(4^5) (or one could even argue 20% (5^5: 1 in 3125))? If the first ones up were a "cross-section" as noted earlier doesn't that imply that they weren't the best of the best?
"# Asa(one of the firefoxflicks staff Says:
April 25th, 2006 at 8:16 am
cleancut, I don't think it was purely our idea of "the 50 best ones". We posted what we thought was a good cross-section of ads, from humorous to serious and everything in between. We certainly tried to launch the site and build early momentum by highlighting a set of ads that we thought would be compelling and entertaining to a broad audience.
- A
" "
-NONE of the judges ever said a word about the contest ANYWHERE. try googling one the famous "judges" names and firefoxflicks and the only page that will come up is that the list of them on firefoxflicks.com. This lead to ALOT of speculation that some of the videos (Wheeeeeeeee) were picked because of the instant popularity when they were put on the site and not by market viability (or the "rules"). Also all of the judges apparently viewed all 2.5 hours of commercials in LA over 5 days even though they are all working on movies in various parts of the world. But that's probably because the firefoxflicks team forced them to this deadline to be at the SF film fest which wasn't the original plan.
-The firefoxflicks team will never be able to use some of the ads (Wheeee