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FirefoxFlicks Winners Announced
prostoalex writes "The FirefoxFlicks competition has announced the winners of the Firefox video promo campaign. The winning videos are DareDevil, Wheee!, Fox Fever, This is Hot and Give me the the soap."
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...Only because it is the only one I ever saw, based on viral ability alone it wins
Speaking of hot flicks, I think that's a pretty good description of their server right about now.
Mozilla presumably needs all the funding they can get. Where are they getting the money to pay for a site like this?
Wheee! Almost peed my pants. Played it over and over, this is funny on many levels, reminds me of the old Rocky and Bullwinkle cartoons, where little kids laughed, but there is an adult element that is hilarious.
As far as being effective for general advertising, I'm not sure... It may succeed on the level of getting people talking about it, "Do you GET that new Firefox commercial", or not. It's a bit of a wink and a nod to the tech demographic (taunting especially Microsoft and Netscape).
If I were making a SAFE choice for mass consumption, I'd probably go with the "Give me the Soap". Simple, mass appeal, cute, cuddly, with a clearly stated message. If I had some extra money, I'd produce and run both. If I had money to burn, I'd definitely do the Wheeee! just for fun.
Good job to all winners.
http://www.youtube.com/watch?v=m2-NZm_gYFU&search= %20DareDevil%20firefox= firefoxflicks= %20Fox%20Fever= firefox%20hot= firefox%20soap
http://www.youtube.com/watch?v=_HC42Js7cWs&search
http://www.youtube.com/watch?v=W96dME1RTik&search
http://www.youtube.com/watch?v=4CW4r5zxgDk&search
http://www.youtube.com/watch?v=Fj4pQ9Jx1Uc&search
I watched them all, and was completely underwhelmed. For one thing, they were obviously all the same. Secondly though, black text on a white background saying 'Connection to database could not be made.' just isn't funny, and doesn't make me want to use FireFox. It's also stretching the definition of 'video' too. Yes, technically it was something that was seen, and therefore video, but in common usage 'video' implies moving pictures.
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Too bad Whee! was a winner. They'll have a hell of a time getting it past Nintendo now.
;)
Maybe Microsoft will hire Gill for their Xbox campaign?
1. Daredevil. What's this about? Nice editing, pretty sweet cinematography (if extremely dark due to heavy use of solar silhouetting). Nice little homily about the surfing ethic. And the kid skateboarding with the surfboard is cool too. But there's no surfing in it. There's skateboarding. Looks too cold to surf. And too dark. Confused.
2. This is hot. Predictable. I liked the touch with the fish. Too bad it didn't hold that note.
3. Wheee! Cute, but the payoff is lame. Firefox just wants to sleep? Confused again.
4. Get the Soap. Dumb. No text, sub- or otherwise, to indicate why the kids think washing gets rid of viruses and spyware. Only the soap-on-the-lens thing keeps it from being dead last. Oh, and the fact that this one could never be anything but:
5. Fox Fever. Ultra-dumb. Lame beyond words. Everything that's wrong about the vox populi artistic movement. How did this hunk of shit get out of the in-box, much less into this list?
That's muh rulin'. - Judge R. Bean
Saw them all through the Google Cache. (I can't function without the Add Mirrors Greasemonkey Script which IMHO is way better than the Slashdotter Extension.)
Anyway, I thought "This is hot" blew all the others away. High production value. Gets some of the firefox message across to a mass audience without getting buried in all the product details. Most of the others will just leave people confused.
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I watched them and definitely Get Me The Soap is the best. The idea of washing the computer to get rid of viruses if funny, only because kids are so litereal now. If I was to see that on TV I would be kinda confused as to what firefox is, because, IMO, the average user just uses IE because they don't know about others, except maybe Netscape. The only thing I would add is on the GetFireFox.com logo @ the end put Get FireFox Interenet Browser to clarify what it is.
That which does not kill me only postpones the inevitable.