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Is Coffee the Persuasion Bean?

Posted by ryuzaki0 on from the this-is-not-the-mocha-you-are-looking-for dept.

Gli7ch writes "According to an Australian study, our geek wonder-drink of choice might turn us into yes-men. From the article: "The experiments showed that "caffeine increases persuasion through instigating systematic processing of the message"." Apparently this has implications for the advertising world, "because it suggests that they should schedule adverts for times when people are likely to be consuming caffeine, such as breakfast time."."

1 of 174 comments (clear)

  1. No, and stop being snide when you're wrong by GuloGulo · · Score: 0, Flamebait

    "Oops, my theory was successfully predictive, wasn't it?"

    Not unless you predicted that you'd talk out of your ass, and act like you knew somehing about the subject when you don't.

    "Alertness != calm. Everyone is made alert by caffeine, but only certain types of people become calmer."

    NO. I made the statement pretty clearly before, but I guess I have to say it more simply.

    Sympathomimetics (which caffeine IS NOT) have the behavior you describe. These drugs are the kind typically prescribed for ADHD, and DO have the effects you describe.

    Caffeine, while having some sympathomimetic effects, is NOT in the same group. It has a different chemical action and DOES NOT result in the effects you describe.

    THEY ARE NOT THE SAME. Do you understand now?

    --
    "The government grants you rights, not the other way around."-- beav007. Yes, these people really exist...