Slashdot Mirror

← Back to Stories (view on slashdot.org)

Is Coffee the Persuasion Bean?

Posted by ryuzaki0 on from the this-is-not-the-mocha-you-are-looking-for dept.

Gli7ch writes "According to an Australian study, our geek wonder-drink of choice might turn us into yes-men. From the article: "The experiments showed that "caffeine increases persuasion through instigating systematic processing of the message"." Apparently this has implications for the advertising world, "because it suggests that they should schedule adverts for times when people are likely to be consuming caffeine, such as breakfast time."."

21 of 174 comments (clear)

  1. It *is* morning... by grub · · Score: 5, Funny


    Is Coffee the Persuasion Bean?

    Excellent question.

    I'd recommend sending $1.00 to paypal@grub.net. Will post the results in my journal later this week.

    --
    Trolling is a art,
    1. Re:It *is* morning... by p33p3r · · Score: 3, Funny

      If coffee is the persuasion tool of choice, I suggest that you buy more coffee.

      brought to you by the International Coffee Board.

    2. Re:It *is* morning... by grub · · Score: 2, Funny


      Ha! I've had one payment already! :)
      You don't want to be left out, send that dollar!

      --
      Trolling is a art,
  2. Overly chatty by PIPBoy3000 · · Score: 3, Funny

    Personally, I become overly chatty instead. This often leads to me speaking my mind more freely at meetings than I otherwise would. The little part of me that asks "should I really say that?" doesn't speed up as much as the bouncy part that says "What? That's a stupid idea! Let me share with the group."

    Needless to say, coffee turns me into a "WTF-man" more than a "yes-man".

    1. Re:Overly chatty by Scrameustache · · Score: 4, Funny

      Personally, I become overly chatty instead. This often leads to me speaking my mind more freely at meetings than I otherwise would. The little part of me that asks "should I really say that?" doesn't speed up

      Irish cofees ARE delicious, but you shouldn't drink them before meetings : )

      --

      You can't take the sky from me...

  3. Move all TV ads to breakfast time? Fine by me! by billstewart · · Score: 2, Funny
    Hey, it's a nice friendly article showing up at 8am! Sure, move all the TV ads to morning when I'm having coffee and those silly morning people are watching TV, and don't bother showing them in the evening when I'm actually watching TV - No problem!

    Of course, beer probably makes people more receptive to advertising as well; this could be a problem.

    --

    Bill Stewart
    New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks
  4. Wonderful Concept! by Anonymous Coward · · Score: 1, Funny

    Does this work with women?

  5. That explains it. by suso · · Score: 2, Funny

    This must be why I'm so impressionable then.

  6. So to kick your caffeine addiction.... by xIcemanx · · Score: 5, Funny

    ....all you need to do is to be told "don't drink coffee" while drinking coffee

    Brilliant

    1. Re:So to kick your caffeine addiction.... by Anonymous Coward · · Score: 2, Funny

      Nice try, but my head was built with paradox absorbing crumple zones.

  7. Can't be true by Realistic_Dragon · · Score: 1, Funny

    I agree with this article and I have only had 7 double expressos this morning. Hardly a high dose of caffine at all.

    --
    Beep beep.
  8. Wait a minute... by nekoniku · · Score: 4, Funny

    That's the stupidest thing I've ever heard!

    {slurp}

    ...no, wait, I see what you mean, now!

    --
    "It's a wonderful idea. But it doesn't work." -- Tad Danielewski
  9. Other applications by Zephyros · · Score: 5, Funny

    So if coffee is a yes-drink...and alcohol is a yes-drink...screw pheromones. We need to start buying women coffee martinis. There's the real liquid panty remover.

    1. Re:Other applications by kutuz_off · · Score: 3, Funny

      Re-read the summary. Do you really want to turn attractive (presumably) women into yes-men?

  10. Starbucks using this already by Anonymous Coward · · Score: 5, Funny

    I knew there was some reason I had an insatiable desire to see "Akeelah and the Bee"...

  11. No. by Anonymous Coward · · Score: 1, Funny

    Lack of sleep and the asinine ideas of our 'superiors' turns us into yes men.

    When you're working 16 hours a day, for crap pay, and your boss comes up with another brilliant idea, you eventually reach the point where you sarcastically start saying, "Yes! THAT'S A FREAKING BRILLIANT IDEA!"

    The problem is, you've been awake for far too long, your body is starting to decompose as it hasn't had time to repair itself, and because of this, your weak attempt at sarcasm is taken at face value for truth.

    In short, coffee is man's proof of divine origin. NO BLOOD FOR OIL! Fight rising coffee prices - invade middle America!

  12. Re:Move all TV ads to breakfast time? Fine by me! by VultureMN · · Score: 3, Funny

    Yeah, like running out before the local grocery opens. I hate that!

  13. let me be the first to say... by owlnation · · Score: 2, Funny

    ...that I welcome our new dark roasted overlords.

  14. Re:Obviously... by saider · · Score: 2, Funny

    I assumed it was the beer.

    --


    Remember, You are unique...just like everyone else.
  15. Re:Coffee and Marriage by saider · · Score: 2, Funny

    DO NOT under any circumstances try giving caffiene to the kids to make them "yes-men".

    --


    Remember, You are unique...just like everyone else.
  16. I'm not sure I believe this story... by spectecjr · · Score: 1, Funny

    I'm not sure I believe this story...

    sip

    Wait a minute, yes I do.

    --
    Coming soon - pyrogyra