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Is Coffee the Persuasion Bean?

Posted by ryuzaki0 on from the this-is-not-the-mocha-you-are-looking-for dept.

Gli7ch writes "According to an Australian study, our geek wonder-drink of choice might turn us into yes-men. From the article: "The experiments showed that "caffeine increases persuasion through instigating systematic processing of the message"." Apparently this has implications for the advertising world, "because it suggests that they should schedule adverts for times when people are likely to be consuming caffeine, such as breakfast time."."

10 of 174 comments (clear)

  1. It *is* morning... by grub · · Score: 5, Funny


    Is Coffee the Persuasion Bean?

    Excellent question.

    I'd recommend sending $1.00 to paypal@grub.net. Will post the results in my journal later this week.

    --
    Trolling is a art,
    1. Re:It *is* morning... by p33p3r · · Score: 3, Funny

      If coffee is the persuasion tool of choice, I suggest that you buy more coffee.

      brought to you by the International Coffee Board.

  2. Overly chatty by PIPBoy3000 · · Score: 3, Funny

    Personally, I become overly chatty instead. This often leads to me speaking my mind more freely at meetings than I otherwise would. The little part of me that asks "should I really say that?" doesn't speed up as much as the bouncy part that says "What? That's a stupid idea! Let me share with the group."

    Needless to say, coffee turns me into a "WTF-man" more than a "yes-man".

    1. Re:Overly chatty by Scrameustache · · Score: 4, Funny

      Personally, I become overly chatty instead. This often leads to me speaking my mind more freely at meetings than I otherwise would. The little part of me that asks "should I really say that?" doesn't speed up

      Irish cofees ARE delicious, but you shouldn't drink them before meetings : )

      --

      You can't take the sky from me...

  3. So to kick your caffeine addiction.... by xIcemanx · · Score: 5, Funny

    ....all you need to do is to be told "don't drink coffee" while drinking coffee

    Brilliant

  4. Wait a minute... by nekoniku · · Score: 4, Funny

    That's the stupidest thing I've ever heard!

    {slurp}

    ...no, wait, I see what you mean, now!

    --
    "It's a wonderful idea. But it doesn't work." -- Tad Danielewski
  5. Other applications by Zephyros · · Score: 5, Funny

    So if coffee is a yes-drink...and alcohol is a yes-drink...screw pheromones. We need to start buying women coffee martinis. There's the real liquid panty remover.

    1. Re:Other applications by kutuz_off · · Score: 3, Funny

      Re-read the summary. Do you really want to turn attractive (presumably) women into yes-men?

  6. Starbucks using this already by Anonymous Coward · · Score: 5, Funny

    I knew there was some reason I had an insatiable desire to see "Akeelah and the Bee"...

  7. Re:Move all TV ads to breakfast time? Fine by me! by VultureMN · · Score: 3, Funny

    Yeah, like running out before the local grocery opens. I hate that!