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Is Coffee the Persuasion Bean?

Posted by ryuzaki0 on from the this-is-not-the-mocha-you-are-looking-for dept.

Gli7ch writes "According to an Australian study, our geek wonder-drink of choice might turn us into yes-men. From the article: "The experiments showed that "caffeine increases persuasion through instigating systematic processing of the message"." Apparently this has implications for the advertising world, "because it suggests that they should schedule adverts for times when people are likely to be consuming caffeine, such as breakfast time."."

4 of 174 comments (clear)

  1. It *is* morning... by grub · · Score: 5, Funny


    Is Coffee the Persuasion Bean?

    Excellent question.

    I'd recommend sending $1.00 to paypal@grub.net. Will post the results in my journal later this week.

    --
    Trolling is a art,
  2. So to kick your caffeine addiction.... by xIcemanx · · Score: 5, Funny

    ....all you need to do is to be told "don't drink coffee" while drinking coffee

    Brilliant

  3. Other applications by Zephyros · · Score: 5, Funny

    So if coffee is a yes-drink...and alcohol is a yes-drink...screw pheromones. We need to start buying women coffee martinis. There's the real liquid panty remover.

  4. Starbucks using this already by Anonymous Coward · · Score: 5, Funny

    I knew there was some reason I had an insatiable desire to see "Akeelah and the Bee"...