Developers React To 'Wii'

Gamasutra has reactions from game developers to the announcement of the Revolution's new commercial name, 'Wii'. From the article: "It doesn't change my personal opinions of the console in the slightest. It changes my opinion of the Nintendo marketing department considerably. Did they even bother to research this? Why do they do these things? What was wrong with 'Revolution'? It's bad enough that the Japanese have a drink called "Sweat," but at least they don't try to export it to the English-speaking world with that name. Am I supposed to be happy about having to go down to the game store to purchase the 'Nintendo Wee'? For God's sake, where was Miyamoto? I can't believe he would have let this get by. - Ernest Adams"

Comments

Re:What a Constructive Mentality!

[Kaimelar]

If Humperdinck started his career *today*, no producer would take him unless he came up with a stage name. He'd be unmarketable otherwise.

The funny thing is, Engelbert Humperdinck is a stage name! The singer's given name is Arnold Dorsey. (Eddie Izzard taught me that.) He chose a silly-sounding name and had a successful career . . . perhaps Nintendo's new console will have similar fortune.

http://en.wikipedia.org/wiki/Engelbert_Humperdinck _(singer)

Re:There is no such thing as bad publicity

[VJ42]

their primary market won't want to own one

"Hardcore" gamers and geeks aren't their primary market anymore, the're going for the casual gamer market in a big way, gamers are now a secondary market. People like me, who just like to play Tetris DS, or Mario Cart for an our or so, will be their main focus. seeing how Nintendogs and Animal Crossing etc. did, it seems that the're hitting that market almost perfectly.