One Second Ads Hoping To Grab Your Eyes

otis wildflower writes "C|NET reports that GE will be airing a new advertising campaign called 'One Second Theatre'." From the article: "'GE One Second Theater,' as the campaign is being called, presents a humorous peek behind the scenes at recent General Electric commercials produced by BBDO. The campaign is intended specifically for new media like digital video recorders, which can be used to watch expanded versions of the spots, and News Corp.'s MySpace social-networking service, where visitors can read a mock profile of Elli, the elephant star of one of the commercials. The spots will also be accessible on MP3 players, through podcasts presented as if they were recorded by Elli and other characters from the spots, and on a microsite offering an online version of the campaign. The multimillion-dollar campaign, scheduled to begin Friday, is the most recent effort by GE to explore media beyond conventional commercials and print advertisements."

Comments

If you got the money, I got the time...

[__aaclcg7560]

Show me the money and I might pay attention to a one second ad. Unfortunately, my attention span last only a half-second.

ASCII Version

[Tablizer]

For those of you using a text-based browser, here is the ASCII version:

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Just close your browser really fast to get the speed affect.

Attention Spans

[Umbral Blot]

Is it just me or are people's attention spans getting ... where was I?

Re:This is much too confusing.

[Ohreally_factor]

If you've been properly indoctrinated, you won't need the 30 second explanation.

No, when you're shown an image of the queen of diamonds for one second, you'll instantly know what to do. . . . either kill the president or go eat a hamburger.

I've evolved beyond even this...

[PDA_Monkey]

I didn't RTFA.
It didn't hold my attention long enough since I've trained myself to ignore anything related to ads.

The only thing in here which has caught my attention is the post somewhere up above containing this:

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