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One Second Ads Hoping To Grab Your Eyes

Posted by ryuzaki0 on from the newspeak-for-marketing dept.

otis wildflower writes "C|NET reports that GE will be airing a new advertising campaign called 'One Second Theatre'." From the article: "'GE One Second Theater,' as the campaign is being called, presents a humorous peek behind the scenes at recent General Electric commercials produced by BBDO. The campaign is intended specifically for new media like digital video recorders, which can be used to watch expanded versions of the spots, and News Corp.'s MySpace social-networking service, where visitors can read a mock profile of Elli, the elephant star of one of the commercials. The spots will also be accessible on MP3 players, through podcasts presented as if they were recorded by Elli and other characters from the spots, and on a microsite offering an online version of the campaign. The multimillion-dollar campaign, scheduled to begin Friday, is the most recent effort by GE to explore media beyond conventional commercials and print advertisements."

5 of 105 comments (clear)

  1. ASCII Version by Tablizer · · Score: 5, Funny

    For those of you using a text-based browser, here is the ASCII version:

        (.)(.)


    Just close your browser really fast to get the speed affect.

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    Table-ized A.I.
  2. This is much too confusing. by Anonymous Coward · · Score: 5, Insightful

    The advertisements themselves are one second long, yet the complicated explanation that is necessary to understand what is happening in the commercials takes thirty seconds to read. What the fuck?

    Hey, anybody remember back when the point of commercials was to inform you about and convince you to buy a product, and the commercials actually told you what that product was?

    1. Re:This is much too confusing. by bpd1069 · · Score: 5, Informative

      Advertizements have never been about giving you information so you can make an informed buying choice. The sole aim is to get you to buy something. Think Corporate Propaganda.

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  3. Anti-Anti-Advertising Technique? by Garrett+Fox · · Score: 5, Insightful

    I think part of the reason for this is Tivo et. al, and Web-based shows. Each format allows people some means of skipping over ads, right? If the ads are extremely short, maybe people will be more willing to sit through them. Or at least they'll be unable to get up and grab a beer during the commercial break, unless there are thirty ads in a row... Reminds me of that WarioWare game, except that the theme every time is "Buy!"

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    Revive the Constitution.
  4. I've evolved beyond even this... by PDA_Monkey · · Score: 5, Funny
    I didn't RTFA.
    It didn't hold my attention long enough since I've trained myself to ignore anything related to ads.

    The only thing in here which has caught my attention is the post somewhere up above containing this:
    (.)(.)
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    Hallo, My name is Inigo Montoya. You kill -9 my parent process. Prepare to die!