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One Second Ads Hoping To Grab Your Eyes
otis wildflower writes "C|NET reports that GE will be airing a new advertising campaign called 'One Second Theatre'." From the article: "'GE One Second Theater,' as the campaign is being called, presents a humorous peek behind the scenes at recent General Electric commercials produced by BBDO. The campaign is intended specifically for new media like digital video recorders, which can be used to watch expanded versions of the spots, and News Corp.'s MySpace social-networking service, where visitors can read a mock profile of Elli, the elephant star of one of the commercials. The spots will also be accessible on MP3 players, through podcasts presented as if they were recorded by Elli and other characters from the spots, and on a microsite offering an online version of the campaign. The multimillion-dollar campaign, scheduled to begin Friday, is the most recent effort by GE to explore media beyond conventional commercials and print advertisements."
Show me the money and I might pay attention to a one second ad. Unfortunately, my attention span last only a half-second.
Blipverts.
Is anyone else reminded of the 'phallic flash' at the end of Fight Club? Just think... drop a GE logo on there and BAM!
Instant advertising greatness.
For those of you using a text-based browser, here is the ASCII version:
(.)(.)
Just close your browser really fast to get the speed affect.
Table-ized A.I.
The advertisements themselves are one second long, yet the complicated explanation that is necessary to understand what is happening in the commercials takes thirty seconds to read. What the fuck?
Hey, anybody remember back when the point of commercials was to inform you about and convince you to buy a product, and the commercials actually told you what that product was?
see subject.
Do you even lift?
These aren't the 'roids you're looking for.
A friend of mine told me about something similar to this many years ago where a lawyer was experimenting with the idea of a one-second commercial. Apparently the guy in the ad just yelled "HURT?!?" and flashed his phone number.
If there's any American industry that we'd like to see outsourced....
That sounds painful. "My eyes...the goggles do nothing!"
"I've got more toys than Teruhisa Kitahara."
They are just a cute and fuzzy corporation that wants to be your pal.
I think I need to puke.
Mea navis aericumbens anguillis abundat
I think part of the reason for this is Tivo et. al, and Web-based shows. Each format allows people some means of skipping over ads, right? If the ads are extremely short, maybe people will be more willing to sit through them. Or at least they'll be unable to get up and grab a beer during the commercial break, unless there are thirty ads in a row... Reminds me of that WarioWare game, except that the theme every time is "Buy!"
Revive the Constitution.
Is it just me or are people's attention spans getting ... where was I?
Philosophy.
What is One Second Theater?
GE is pleased o introduce "One Second Theater" an innovative concept in commercial content designed to capture the imagination of viewers. GE's One Second Theater is available to anyone with a digital video recording device and right here on this website.
Here's how GE's One Second Theater works... blah blah 30 fps blah use your pause button blah...
Gah, sounds like work, pass...
Now if they had REAL one second films... that would be creative... but this is just 30 images in one second... not 1 second theater, but 30 frame slide show...
So what are they advertising again? Jet engines?
What's the adblock string to keep these out?
I'd go on a Vegan diet but the delivery time from Vega is too long. --brownkitty
For the uninitiated, the pilot episode of Max Headroom told how new high-speed advertisements were overloading people's brains. Max was, well, kind of a cyborg, when a reporter suffering a terrible accident was recreated in a computer.
For the full spoiler, read TV Museum
Oh shit... I'm already out of time.
# man tar
Image
Mint Mentos+2-liter of Diet Pepsi/Coke = Minor hillarity during a work break. Warm cola tends to work better than cold, 5-10 mentos seems to more than do the trick.
There - that might just sell some otherwise undrinkable/inedible snacks!
Ryan Fenton
demo and applications:
7 748873531
http://video.google.com/videoplay?docid=-14536843
It didn't hold my attention long enough since I've trained myself to ignore anything related to ads.
The only thing in here which has caught my attention is the post somewhere up above containing this:
Hallo, My name is Inigo Montoya. You kill -9 my parent process. Prepare to die!
Imagine if this caught on! If every company was doing this you would have roughly 180 ads in your normal 3 minute ad break. The sesures would suck a bit though.
Now the average three minute ad break will have room for 200 ads!
epileptics around the world are turning off their televisions
being vague is almost as cool as doing that other thing...
"Seeing a murder on television... can help work off one's antagonisms. And if you haven't any antagonisms, the commercials will give you some."
- Alfred Hitchcock
I promise to be different...
Advertising was dying slowly... Well.. every company was advertising its pants off, but with the average audience that has a concentration with very short timespan (anyone noticed that series on tv don't last an hour or an hour and a half anymore but when you take away the commercials they are about 35-40 minutes), and a total overload of commericials, nobody is paying attention anymore. Well.. there's always tellsell that weak minds fall for.. but anyway...
So what do you do when a product/service is about to kick the bucket? You re-invent it. And to be honoust.. this could be brilliant. Not only do you revive the interest of the advertisers... you can charge them a huge amount more !! Or do you really think they pay 1/30 of the amount they were paying for a 30 second commercial ? No way !!
So you make maybe 5 times as much money per second and you have maybe a couple of years to come up with a real solution for the declining interest with consumers, before advertisers get a clue they were suckered. 1 second is just to short for being called subliminal messaging.. but not by much. So maybe it will 'hang around' in people's brain... but that's just the brand... not how good it is.. you can't get a real message across.
But I have a good advise... LESS advertising... maybe people will notice it again.
And once you've done that, you can take the bottle and do this.
www.clarke.ca
At first, I thought it said they were going to put these 1-second ads in DV cameras, not DVRs. I was about to flip out for a second there...
Now, if only all commercials became 1-second blips and they cut down the commercial space accordingly (instead of putting in more to fill up the gap). Longer shows and less fast forwarding!
If you can't convince them, convict them.