Sony vs. Microsoft, Tortoise vs. Hare
Carl Bialik from WSJ writes "Was Microsoft smart to rush out the Xbox 360 or is Sony smarter to wait and load PlayStation 3 with the latest technology? The Wall Street Journal analyzes the opposing camps' strategies; the stakes are high, as 'the Xbox group has lost billions of dollars since its start five years ago and will continue to lose money if Sony trounces Microsoft.' Several expected Microsoft announcements today, besides 'Halo 3', are meant to deliver the message that the Xbox's head-start was an advantage: 'Microsoft will also demonstrate ways for mobile phones to link with its Xbox Live service, which allows Xbox 360 users to play games with each other over the Internet. Executives will also announce new games for the Xbox Live service and are negotiating a partnership to build a "massively multiplayer" game for Live that allows thousands of people to play each other over the Internet, say people familiar with the company's plans.'"
While the race could go to either the tortoise or the hare, there is another animal in the contest: a dark horse. Nintendo Co. is rolling out its console, dubbed Wii, about the same time as PlayStation 3. The Japanese game maker has deliberately tried to stay out of the Microsoft-Sony battle by focusing on a younger audience than the others, forgoing the flash of cutting-edge graphics for easier-to-play games.
Frankly, the author fundamentally fails to understand what Nintendo is trying to accomplish with the Wii. While the young market is still decidedly one of Nintendo's target audiences, they're far more interested in tapping into the (possibly huge) mature non-gamer market. Virtually every piece of marketing we've seen for the Wii has showcased a primarily adult audience, including couples, the elderly, and other demographics that aren't generally associated with gaming.
If the author doesn't get this very, very fundamental aspect of what Nintendo is trying to do, you have to wonder just how deep his knowledge of the current next-gen fight is...
Obliteracy: Words with explosions
Classically, the mentions of good games in this article have to do with the manufacturers trying to reach thresholds at which game manufacturers will develop "their best games" and with Halo driving Xbox sales. The WSJ also manages this amazingly lame description of the Wii controller:
Yeah, it works just like a remote control. That's why it's a big deal. Gotta buy me one o' them fancy ree-motes.
(The WSJ is always an interestingly mannered read even in stylistic terms, isn't it? Phrases:
Arsy-versy sentences like that read like the "News... On the March!" half-parody newsreel at the beginning of Citizen Kane.)
"Fundamentalism" isn't about divine morality. It's about human authority.
The Sega Dreamcast was about as powerful in practice as the PS2, but got killed by hype. Microsoft realized that Sony can kill a good system simply through hype and is trying to build up mindshare and marketshare before the PS3 can come out. The fact that they are shooting for solid backward compatibility is a good thing, and Sega could no doubt have done better if they'd worked on providing a download service for old Sega games or at least had backward compatibility with Saturn and SegaCD.
As a fan of the DC, I hope Microsoft succeeds and whips the shit out of Sony this round.
Do you know of anyone who's personally clamoring for the PS3 because of its BluRay player? Do most people prefer to watch DVD's on their PS2?
In terms of launch date, there's a one year gap for the PS3.
In terms of price, the PS3 will launch at $500 (or will be $600, if it's like the XBox360 launch, where nobody in their right mind would get the low-end version? It's still not clear whether HDMI will be required to view BluRay movies or not) ... the PS3 will launch at $500 or $600 at a time that the Wii is launching for $200-$300, and the XBox 360 will have dropped in price to $400 or $450 (for the high-end version). $600 vs $450 and $250 is really tough to swallow, in my humble opinion.
In terms of features, PS3 seems to have added some Wii-mote functionality last minute. PS3 rightly copied the XBox 360 central network service, and we'll have to wait to see if they did anything to innovate on top of XBox 360 (though MS did a pretty thorough job, implementing almost everything one could want with XBL).
And sentiment among many gamers right now is that PS3 has a poor showing at E3 so far compared to Nintendo. I don't think it's inaccurate to present PS3 in a poor light right now.
Poor journalism there, really.
Now, for the wider "console wars" struggle: Sony failed to show much of anything particularly impressive from their extra year of development. Graphically, things seem to have regressed since last year - perhaps since last year they were showing mocked-up CG rather than real footage. Gameplay-wise, they showed absolutely nothing new - an (admittedly pretty) God of War clone, a WWII shooter (with aliens!), and several racers do not make for exciting next-generation play. With their obscene price tag and the fact that they've no longer got a timed-exclusive hold on some big series, like GTA, they seem to be setting themselves up for a fall. They seem to be flailing for new ideas - the motion-sensing function of the controller was apparently tacked on only two or three weeks before E3.
I suspect that the 360 may begin to gain the upper hand, at least in the US, and possibly in Europe (where they're getting shafted even worse on the PS3 price - 599 Euros translates to some $760). I'm not sure how Japan will fare; from the sales to date, it seems that the 360 has little hope of taking a lead there, but the Wii may see significant success, bolstered by the DS' mindshare and popularity. There's also the classic "big console" issue - the PS3 is some 2 inches bigger than the original XBox, making it less attractive to Japanese consumers. Japan is generally very brand-loyal, but shifts have occured in the past - that is, after all, how Sony came to power. On a personal note, I find Sony's arrogance about the system's price (their executives have been quoted as saying that it's probably too cheap) to be faintly disgusting, too.
Apologies for the rambling.
--- Bwah?
That's a pretty good fraction. If Microsoft gets that fraction, the Xbox 360 would definitely be a success.
Uttering logically derived and empirically supported truths to the disciples of the orthodox establishment.