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Microsoft to Become Mobile DRM Standard?
An anonymous reader writes "It seems most of the media has missed the significance of Microsoft's recent partnership with DoCoMo to put Windows Media DRM on i-mode handsets. If all the i-mode players adopt Windows DRM, that gives Microsoft access to a significant chunk of the mobile market. Couple this with the more recent MTV Urge announcement and you've got Microsoft set to own the DRM space - at least on mobile devices - by stealth. Telecoms.com has a take on the situation, but also reveals that the GSM Association may be on the verge of recommending Windows mobile DRM to all its members. Puts the French copyright and DRM legislation in a whole new perspective - interoperability issues can be solved by removing the competition."
Microsoft, DRM and Standard in the same sentence!
Dude, be careful with your words, I almost had a heart attack...
Heh, looks kinda funny to see "standard DRM". While standard is all about being open, fair and compatible with others, DRM makes me think more about hiding in the dark, afraid of the light, keeping ones dirty secrets and trying to suppress the breathing of others. Doesn't come together.
Swedish plasma phys. PhD student; MSc EE; knows maths, programming, electronics; finance interest; seeks opportunities
MTV doesn't even play music. I don't expect them to sell music. MTV is a pointless marketing creation designed to push an image onto a line of mediocre products purchased willingly by an unsuspecting public with way too much money and zero common sense.
That's why I'm sticking with Apple.
DRM is far from dead. Right now, they're trying to make it harder to create, distribute, and find pirated material implementing those unfettered formats. What they need to be doing is making DRM-enabled content affordable, accessible, and useable.
What the industry needs is good, common-sense DRM. Today's DRM doesn't allow for things going public domain. It's not flexible enough to allow users to do what they want (and is legal) with what they paid for. They are presently erring on the side of profit...that's not going to work with consumers long-term.
120 characters for a sig? That's bloody useless.
Brilliant. By partnering with bloated, overprotected, "Hey, our shares cost 3 million yen each so the hoi polloi can't buy them" merchants DoCoMo, inventors of the phone-that-is-mostly-only-big-in-Japan, MS have gained a foothold in the crucial 'things that people actively want to not have' market.
Next up, a partnership with Freddy Krueger to gain a foothold in the 'things that shoot razor blades into your hand when you pick them up market'. Followed by a partnership with the earth's ferrous core (a major player in minerals circles) to get into the 'things that are thousands of miles below the earth's surface and vaporize human flesh on contact' market.
And of course, a strong position in the market for technologies that customers actually pay to avoid could also lead to other key advantages, such as losing money (investors are always suspicios of cash-heavy companies) and being widely ridiculed (a new, positive, clown-like image).
'DRM market space', yeesh. Make some forking products already. Where's my sub $100 tablet PC?
Whence? Hence. Whither? Thither.
I recently rented a DVD for my family and I to watch. We have our DVD player attached to one of those combined VHS/TV televisions. Apparently the Macrovision copy protection on the DVD prevented it from playing very well. The picture would brighten and darked repeatedly. We weren't even recording onto a VHS tape, so we aren't sure why we had problems.
Regardless, we promptly returned the DVD to the video shoppe, and went to the library. My son and daughters each selected a number of books, as did my wife and I. For the past few weeks, we have been reading instead of watching TV or movies. To be frank, we are far happier. It costs us far less, and the quality of the content is often far higher. We often learn, rather than mindlessly digest.
I wish to thank those who advocate the use of DRM. It has successfully turned us away from using such products, back towards books. We are far better off for that.
That said, Sony is just Palm all over again. Sony had a gargantuan lead with the PS2 -- 75% market share or some such. Then they basically rolled over. The PS3 wanders onstage a full year after Xbox 360 (assuming no further delays), costing $600?? Who's going to buy that? By next Christmas, the 360 will cost $300 and have hundreds of games.
Why should Microsoft take heat for Sony being a bunch of idiots?
Yeah, that's what businesses do. Go figure.I'll put it plainly: Movie studios won't accept Fairplay for movies, period. They've gotten burned too many times by software-only solutions. They are looking for a tamper-resistant, hardware-based alternative. So far Intel and Microsoft are the only companies stepping up to the plate.
Microsoft isn't winning the DRM fight because of its "monopoly powers" (the only monopoly in digital media right now is iTunes). It's winning because no one else is in the game. It's easy to win a race when you're the only one running.