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Merrill Lynch Predicts $200 Wii

Burlap writes "In a story at Forbes, Merrill Lynch predicts that Nintendo will severely undercut the competition with a $200 price point on the Wii." From the article: "An executive from SEGA, one of Nintendo's largest publishers, told Forbes.com on Tuesday that he expects the Wii to sell for less than $200. Post said the Nintendo machine, which features a wireless controller that responds to players' body movements, 'will appeal to a broad demographic of both hard-core and casual gamers.'"

10 of 341 comments (clear)

  1. Another Wii by foundme · · Score: 4, Insightful

    Is there a constructive reason for such prediction? Will Merrill Lynch get a prize or something if the prediction is correct?

    We already have Google popping up in every 3rd article, now we have Wii.

    --
    Please stop entering code 2,2,7,6,6,4
  2. Hmmm by JeffSh · · Score: 5, Insightful

    Console itself will be $200 isnt too far stretched, just still don't expect to get out the door without spending upwards of $200 MORE on games and accessories.

    The raw console will be $200 with your standard one controller, but you'll not have everything you want for far more.

    1. Re:Hmmm by ameoba · · Score: 4, Insightful

      ...and this is any different from what anyone else is selling?

      --
      my sig's at the bottom of the page.
  3. Re:I think a $300 retail price at launch is likely by The+Warlock · · Score: 4, Insightful

    Um, we're seeing this misconception a [i]lot[/i] here. The Wii is not running on Gamecube hardware in a fancy white case. They didn't have IBM and ATI both design new custom chips for no goddamn reason, after all. The hardware is a good step up over the Gamecube, it's just that Nintendo is staying out of the dick-measuiring contest that Microsoft and Sony are getting themselves into.

    --
    I've upped my standards, so up yours.
  4. Re:That sure sounds nice, but... by PsychicX · · Score: 5, Insightful

    Analysts may be really unreliable people, but it's pretty hard to jack this up. If we look at the link from the PS3 article (clicky), we notice that every Nintendo console ever has launched at $200.

    It's kind of a no brainer.

  5. As long as Moore's Law exceeds inflation... by mbessey · · Score: 4, Insightful

    As long as Moore's Law significantly outpaces inflation, you should see the cost of most consumer electronics continue to decrease, while their capability increases.

    If $200 buys you X transistors this year, and 1.5X transistors in 2008, then as long as inflation doesn't exceed 22% a year, you'll be getting more capability for less money each time.

    Or at least that's true as long as the cost of the chips needed for an acceptable game machine make up a significant portion of the cost of the machine. When the chips are (much) less expensive than the rest of the components, the relative cost curve will flatten out.

    -Mark

  6. Re:That sure sounds nice, but... by Crazy+Man+on+Fire · · Score: 5, Insightful
    If I had sixty cents for every dollar I had, I'd be Canada.
    Actually, the rate is currently $0.903409
  7. Re:Slow Down Cowboy! (waited 1 hour so far to post by tomhudson · · Score: 5, Insightful
    Nintendo's not just going to lower the price of the console - they're lowering the price of the games as well:

    FTFA:

    may be easier to create new software for, and Post thinks third-party game publishers "are responding favorably to the lower-cost publishing environment for the Wii."

    TRANSLATION: "Lower-cot publishing environment" == "lower licensing fees" + "fewer resources to develop each title"

    If they're able to cut the price of a game down to $20-$25 bucks (

    1. $4 per-unit license
    2. $4 game developer/publisher
    3. $4 manufacturing costs
    4. $ distribution chain
    5. $4 retailer

    ... they'll do 5 things:

    1. take a huge bite out of the underground market for chip mods/pirate games
    2. beat the crap out of the competition
    3. get rid of game rentals - why rent when for $20 you can own?
    4. more than make up the $$$ on volume
    5. developers/publishers also get a much larger market, as the games become impulse buys. At $20, every game becomes a million-unit seller.
    After all, with a console at $150, and games at $20-$30 a pop, it's the no-brainer buying decision.

    At $50 - $70 a game, people think twice, 3, 10 times before they buy ... at $20, they'll buy one a week.

  8. Re:Maybe by gabebear · · Score: 4, Insightful

    I think it's a lot more likely that the 360 Core will be discontinued and the Premium will go down to $350. The 360 doesn't need a lower price to compete with the PS3 and can't compete on price with the Wii. Microsoft is probably best off by leaving the price alone for a good long while.

  9. Wii = next-evolution in gaming for only $200 by JackAxe · · Score: 4, Insightful

    Why are you fretting so much about the Wii?

    Its CPU is basically a G5 from what I've read. And from personal experience, a 970 FX can easilly destroys the P3/Celeorn-hybrid found in the XBox and the Custom G3 found in the GC. Your "hardly comment" only goes to show how ignorant you are about these things. The Wii's GPU is at least 4 or 5 generations ahead of its predecessor, so that's going to make a big difference in performance. It's also pretty much guaranteed that the Wii will have a PPU. If this is the case, it will make a substantial difference in performance for 3D games, and free up the CPU to do other tasks. A dedicated PPU would be much faster than the software route the X360 and PS3 have taken.

    I found most of what you sated to be more inflammatory than instightful. But it's good that you pointed out the backwards compatibily. I know you were trying to use that to state your case, but it's one of the Wii's strengths and it's just another reason for me to buy one.

    The Wiimote isn't an afterthought like Sony's hack-job as an example, so all Wii games that can benefit from it, will support it. This is why the Wii is going to be great and you honestly can't deny you would love this sort of thing on your favorite console. You're only "trying" to spread "misinformation" by stating things like a "handfull of games." Like that's going to change anything, since Nintendo has a huge line up of Wii games, which are wiimote-friendly, which will be ready for launch. A bundled "main" controller won't have problems getting support from developers; Get real!

    Anway, most of your points can easilly be applied to the other consoles, since they're basically upgrades. They haven't changed gaming, they've only moved consoles up to the level of mid-ranged PCs when it comes to visual eye-candy. Nintendo's Wii is the only console that has brought something new to the plate and it has all the potentional to evovle gaming beyond the current state of same, which MS and Sony are moving forward with. An upgrade is better graphics and more power, not a whole new way to game, which only the Wii can offer.

    <]=)