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TiVo from AdZapper to Advertiser's New Best Friend

Posted by ryuzaki0 on from the listening-to-customers-will-never-work dept.

Thomas Hawk writes "A lot of noise has been made lately regarding TiVo's transformation from an ad zapper to Madison Avenue's new darling. In their first podcast ever, TiVo explains how they hope to redefine advertising in the age of the DVR through a customer centered approach. I'm not sure you are going to see TiVo changing their slogan to "we'll leave a light on for you," anytime soon, but with DVR penetration hitting mainstream how will their new initiatives change your TV viewing experience?"

2 of 190 comments (clear)

  1. buttons.. by goldaryn · · Score: 2, Funny

    From TFA (on the subject of ffwding through ads):

    the average TiVo household makes "something like" 357 clicks per day. With 4.4 million households, this works out to be over a half a billion clicks every single year. No wonder my fast forward button wore off on my remote

    So what happened to my pause button?.. uh... nevermind.

  2. I still use a VCR... by xxxJonBoyxxx · · Score: 2, Funny

    I still use a VCR...as far as I can tell, it still zips past the ads.