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TiVo from AdZapper to Advertiser's New Best Friend

Posted by ryuzaki0 on from the listening-to-customers-will-never-work dept.

Thomas Hawk writes "A lot of noise has been made lately regarding TiVo's transformation from an ad zapper to Madison Avenue's new darling. In their first podcast ever, TiVo explains how they hope to redefine advertising in the age of the DVR through a customer centered approach. I'm not sure you are going to see TiVo changing their slogan to "we'll leave a light on for you," anytime soon, but with DVR penetration hitting mainstream how will their new initiatives change your TV viewing experience?"

2 of 190 comments (clear)

  1. Re:One word - HDTV (was:Bah, screw Tivo) by Rix · · Score: 0, Flamebait

    HDTV will be locked down so hard that building your own DVR will be difficult at best. Thanks to DMCA, attempt to bypass any of the DRM could potentially land your ass in jail. In summary, once analog TV comes to an end, we're all pretty screwed.

    This may come as a surprise to you, but most people do not live in the US.

  2. SAVED! by RM6f9 · · Score: 0, Flamebait

    From buying a TIVO. Pathetic, that none seem to be able to resist the advertising $.

    --
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