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Gamers Don't Care About In-Game Ads

Posted by ryuzaki0 on from the big-meeeeh-from-the-community dept.

Next Generation reports on a study indicating that, on the whole, gamers are fine with in-game ads. From the article: "According to the study, 15 percent of heavy gamers are 'unlikely' to play a game that utilizes in-game ads, but one-third said they are 'likely' to play games with ads, while 52 percent said it makes no difference. Also among heavy gamers, 17 percent said ads would actually make them consider buying the advertised products, but only 9 percent of light/medium gamers would do the same."

7 of 160 comments (clear)

  1. No problemo by Ohreally_factor · · Score: 2, Funny

    I have no problem with in-game ads. It's those interminable in-game focus groups and surveys that make a game unplayable.

    --
    It's not offtopic, dumbass. It's orthogonal.
  2. Missing Result by HunterZ · · Score: 4, Funny

    They also forgot to mention that 87% of statistics are made up.

    --
    Arguing about vi versus Emacs is like arguing whether it's better to make fire by rubbing sticks or banging rocks.
  3. I care...! by __aaclcg7560 · · Score: 4, Funny

    As long I can shoot up, blow up, or burn up the ads in game. I care *very* much for in game ads.

  4. Re:Ignored? by corsec67 · · Score: 5, Funny

    heh, like the following hypothetical conversation in a mmorpg?

      Get ready to attack!
      OK.
      Did I mention that Mountain Dew is refreshing?
      WTF!?
      I didn't say anything

    --
    If I have nothing to hide, don't search me
  5. In Game Ads by TacNuke · · Score: 3, Funny

    I for one, dont care about in-gadrink pepsime ads

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    I am not a number. I am a free man!
  6. Re:Stop-And-Watch by joe+155 · · Score: 2, Funny

    damn I loved that burger king commercial... shame about the little bit of boxing that thay thought they had to put in. sell-outs.

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    *''I can't believe it's not a hyperlink.''
  7. Re:Pass the popcorn by Anonymous Coward · · Score: 1, Funny

    Don't worry, the ESRB will simply rerate the game to Mature since the game disc contained a hyperlink that could be changed by a third party mod.