Gamers Don't Care About In-Game Ads

Next Generation reports on a study indicating that, on the whole, gamers are fine with in-game ads. From the article: "According to the study, 15 percent of heavy gamers are 'unlikely' to play a game that utilizes in-game ads, but one-third said they are 'likely' to play games with ads, while 52 percent said it makes no difference. Also among heavy gamers, 17 percent said ads would actually make them consider buying the advertised products, but only 9 percent of light/medium gamers would do the same."

Comments

Wait, I don't get it...

[PSXer]

How do the three options "unlikely" "indifferent", and "likely" make any sense?

Sure, if you were avoiding games with ads altogether, "unlikely" might be an option. Or maybe it just means that a lot of games don't have ads in the first place so you're unlikely to play a game that has ads.

Does "likely" really mean that you'd specifically seek out games with ads, or that you play a lot of games and are likely to run into a couple that have ads?

As for "indifferent", why is that a choice? How does the fact that you don't care either way about ads have anything to do with the fact that you're likely or unlikely to play a game with ads? It's not like games have a switch, "ads" or "no ads". You play whichever game you want to, and if it happens to have ads, you're "likely" to play a game with ads!

Stop-And-Watch

[foundme]

As long as it doesn't require me to stop and watch the ad, I don't think in-game ad is anything but a subliminal background noise.

For example, I don't mind constantly seeing the terrorists smoking xx-brand of cigaratte, but if my GhostRecon team has to stop every 5 minutes and gather around to have a smokey, I will be pissed.

Re:Ignored?

[corsec67]

heh, like the following hypothetical conversation in a mmorpg?

  Get ready to attack!
  OK.
  Did I mention that Mountain Dew is refreshing?
  WTF!?
  I didn't say anything