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EA Aiming For 50% Innovation

Posted by ryuzaki0 on from the i-half-care dept.

Talking to 'The Street.com' EA Worldwide Studios president Paul Lee gets grilled on game delays and industry stagnation, and reaffirms EA's commitment to new IP. From the article: "There [have] been countless games in our industry that have looked great and didn't play particularly well. Going forward, there's going to be a lot of me-too products that look great -- because they all look great -- that aren't necessarily going to do great. But if you take a look at what we have -- you know, Spore is innovative game-play, and at the same time it's got great graphics. And I think that's what really knocks it out of the park. Innovative game-play helps drive [the cause] of gaming. And if you can do that, and you can have great graphics, I think that the market is bigger than just having one of the two."

3 of 108 comments (clear)

  1. Title is bizarre by DragonWriter · · Score: 3, Informative
    "50% Innovation"? Sure, the part you quote talks about wanting to have both innovative gameplay and great graphics (what do you expect he'd say? We want to have great gameplay and lame graphics, or great graphics and lame gameplay?), but 50% suggests a quantification that just isn't in the article. Or was the "50% innocation" based on the 50% owned-vs.-licensed IP in TFA, viz (from the second page):

    EA seems to be placing more and more emphasis on developing its own content, as opposed to licensing it from other content owners. Do you have any targets on what percentage of your business you want owned IP [intellectual property] to be?

    Our goal is to get over 50%.

  2. Re:ea: please remake duck hunt by HoneyBunchesOfGoats · · Score: 3, Informative

    There is no moderation option for "contains a serious factual error," so I'll reply. EA had absolutely nothing to do with Duck Hunt; Duck Hunt was made by Nintendo for the NES and came as a pack-in title for systems with the light gun. And you may very well get your wish, since Nintendo was demonstrating a new Duck Hunt title at E3, along with gun-grip attachment to the Wii remote: http://www.techeblog.com/index.php/tech-gadget/fir st-look-duck-hunt-wii

  3. Re:well yes by e1618978 · · Score: 2, Informative

    Here is one you will like:

    http://en.wikipedia.org/wiki/Dungeon_Keeper

    I played the demo years ago - you play the guy who owns
    a dungeon, and heros try to come in and take your gold.