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Google to Distribute Online Video Ads
sufijazz writes to mention an AP story about Google's plan to start distributing online video ads. From the article: "The video expansion, announced late Monday, will affect thousands of Web sites that rely on Google to post ads related to the surrounding material on a page. For instance, a news story about housing might prompt Google to display an ad for real estate agents. Google isn't allowing the video ads to appear on its own Web site -- a heavily trafficked destination that produced 58 percent of its $2.25 billion in revenue during the first three months of this year."
"You killed my yogurt!" --Fred Fredburger
The people running on a minimum broadband connection or dialup will simply be forced to upgrade if they don't want to see their whole WWW experience crawl to a stop (literally)
I don't think they'll mind to much - from tfa:
There are shills on slashdot. Apparently, I'm one of them.
Not only is this a waste of bandwidth, but Google became so popular because of their clear, textual interface. And that included their ads which were usually easily visible and not obnoxious to look at. I will actually click on relevant text links, but I don't click on banner ads or video ads, ever.
Hopefully this won't turn out as bad as it sounds.
Presently here, but not there.
>> The appeal of Google's video ads might be dampened by controls that will prevent the messages from automatically streaming across a Web page. Google instead will display graphics promoting video ads that won't be played unless a viewer clicks on a play button.
Its close, but still - what if I dont want any video ad appearing on my website through adsense? Do people have choice of "only text"/"text and video"/"video only"?
I'm puzzled, there has been some speculation of Google working on Flash ads support, but I didn't expect videos to make it before Flash.
Of course, the video player of Google (the online one) is working inside Flash, and uses Flash video, but why not allow *any* Flash content as an ad?
For once, what would be a 1MB video could easily fit into less than 100k vector and procedural (scripting enhanced) animation using the full toolset of Flash.
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Of course, last but not least, I wonder where is the promise of Google to always deliver light non-intrusive ads. Text-only ads were so great, but soon polluted by big image banner ads (not on the Google's site yet, but on google ad enhanced sites), and now... videos.
Google is walking on a thin line right now.
Sorry, I completely forget about Ad-Block and similar features within user setups that are available. I am at work, I have to get the slow served, full featured internet. God forbid I try and save my office some bandwidth by editing my System32 "hosts" file.
Video based ads really get your attention, they are usually more entertaining that just a flashy logo and the companys latest deal that we see in flash ads.
Why is this a good thing? Everyone who visits a site will actually see the ad rather than ignore it, so webmasters can demand more money and stop producing websites that try and trick you into clicking an ads and stuff.
Video is a proven model or advertizing, ask someone what was the last web ad they seen? now ask someone what was the last tv commerical?
Maybe advertizers will start demanding better content?
Maybe we will see a whole new industry built on creating video ads for the web?
Video ads usually get your attention with something entertaining... Some nice eye candy...
This will really put a push on building better networks and pushing broadband, maybe advertizers will start putting pressure on broadband providers... Demand for bandwidth with money behind it, unlike bittorrent which is a demand for bandwidth without any money behind it.
Ofcourse there is the bad side, it dose suck if your on dialup or slow broadband, or have a slower computer, but all you have to do is uninstall flash or not install it in the first place, hell this might be the push we need to have average joe buy a new computer and broadband...
God, root, what is the difference?
I often "Shoot the duck" or "Stomp on the spider" or "Kill the ninja" or whatever while I'm waiting for a page to load (as pages that tend to have these adds tend to load slow). I use Firefox so when I "win" the popup doesn't appear. I just get to have a little bit of guilty pleasure. This is an interesting more. It seems to be on the face or it a poor one from what I can see, similar to what people have already states, advertisers aren't going to be happy. Then again, Google ads are very popular because they are non-intrusive. If you have non-intrusive video adds you will still be reaching the large audience Google Ads already reaches. And don't forget, if they don't click on it, its still a picture add (presumably). I guess Google are banking on advertisers realising this. See annoying add. Block it/Ignore it. See picture of something interesting. Click to play, go to website. Which would get more? Time will tell I guess.
i use Firefox+adblock.
But i do not block the text only adSens.
Sometimes the have relevant info and i use them.
I DO however block all flash/image ads.
And the second google adds images or video i add them to my blocklist.
And i don't think im alone.
You feel sleepy. Close your eyes. The opinions stated above are yours. You cannot imagine why you ever felt otherwise.