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Google to Distribute Online Video Ads

Posted by ryuzaki0 on from the missing-the-point dept.

sufijazz writes to mention an AP story about Google's plan to start distributing online video ads. From the article: "The video expansion, announced late Monday, will affect thousands of Web sites that rely on Google to post ads related to the surrounding material on a page. For instance, a news story about housing might prompt Google to display an ad for real estate agents. Google isn't allowing the video ads to appear on its own Web site -- a heavily trafficked destination that produced 58 percent of its $2.25 billion in revenue during the first three months of this year."

6 of 186 comments (clear)

  1. Strategy? by phy_si_kal · · Score: 0, Redundant

    This seems quite strange, if we consider that AdWords was the first miracle for Google's business in 2000.
    Do people really want to see video ads? Isn't it even more disturbing than banners? I hate the flash video ads in imdb for example. In the beginning, they even had sound turned on by default!
    Google isn't completely stupid, since they won't try this on their own site... Maybe only a move to suggest bad ideas to its competitors ;)

  2. *sigh* by amazon10x · · Score: 0, Redundant

    Well, before this I had not blocked Google ads because they were not annoying and didn't waste much bandwidth. Now they have switched to video they can welcome themselves to my HOSTS file.

  3. Don't do evil by macz · · Score: 0, Redundant

    to my Bandwidth!

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    ...But I digress. TREMBLE PUNY HUMANS!ONE DAY MY SPECIES WILL DESTROY YOU ALL!
  4. what ads? by p51d007 · · Score: 0, Redundant

    I didn't know webpages had ads? Really?? Every once in while one will slip through, but a nice right click, block and bye bye ads! I'm sure this will be the next "battleground" the ad providers vs the ad blockers....

  5. Re:Google can't be that stupid by generic-man · · Score: 0, Redundant

    Google will keep Google.com clean so people will continue to like the search engine.

    Google's been serving image and Flash ads to Adsense sites for months now if the webmaster wants them. Video ads are but another option.

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    For more information, click here.
  6. Re:Google can't be that stupid by WuphonsReach · · Score: 0, Redundant

    Personally, Altavista (with their www.av.com domain) had the mind-share in my part of the country. Lycos was a runner-up in that race.

    Of course, back then, Yahoo! was a decent directory of websites. So if you were looking for something, you'd start in Yahoo! and look at the site listings. Only after you didn't find it (or your search was *really* specific) would you go using AV's search.

    (Based on a hazy recollection of the latter-90s...)

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    Wolde you bothe eate your cake, and have your cake?