Apple Needs To Get Its Game On

Posted by ryuzaki0 on Friday June 2, 2006 @08:50AM from the step-up-to-the-plate dept.

BusinessWeek is running a piece exploring why Apple needs to get back into gaming. From the article: "Maybe Apple's user base just isn't fully aware of great games that are now available for the Mac? Sure, there are games to be found at the Apple store, prominently displayed in the software section. But does Apple market the Mac as a gaming machine? Adams says it should. 'The biggest thing that Apple could do is educate its users,' she says. 'Apple's message is so closely tied to iTunes and iLife and the iPod and these are all great selling points. We have a great relationship with Apple and they help us get the games ready. But we really need the users to meet us halfway, and only Apple can make that happen.'"

3 of 332 comments (clear)

Re:Paragraph by Paragraph yawnary: by Anonymous Coward · 2006-06-02 08:56 · Score: 4, Funny

1) I'm a man fanboy.
That's a given for Mac users!
Ah thankyou!
Who cares about games? by soft_guy · 2006-06-02 08:58 · Score: 5, Funny

You can play any Infocom game on the Mac. Who cares about anything else?

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Re:Apple should buy Nintendo by dR.fuZZo · 2006-06-02 09:47 · Score: 5, Funny

And they could call the new company Nipple.

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-- dR.fuZZo